Internet Sales Manager (ISM) - RideNow Dallas

RideNow Group; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Employer-Paid Life Insurance

Short-Term Disability Insurance

Employee Discounts

Growth Opportunities

Relocation assistance (if applicable)

Job summary

RideNow Group in Dallas is seeking an experienced Internet Sales Manager (ISM) to lead all digital and inbound sales activity, including website leads, chats, calls, and text communications. You will own CRM processes, speed-to-lead, and showroom conversion, driving accountability across the internet sales team.

The role requires hands-on leadership, coaching, KPI management, and close partnership with Sales Management and F&I, with a focus on optimizing performance and digital retailing tools.

Qualifications

• 3-5 years of experience in internet sales, BDC, or digital sales leadership.
• Prior experience in powersports, automotive, or high-volume retail.
• Strong understanding of CRM systems, lead management, and phone sales.
• Proven ability to manage KPIs, coach teams, and drive accountability.
• Experience with appointment-based selling models.
• Excellent communication, organization, and leadership skills.

Responsibilities

• Own and manage all inbound digital leads (website, OEM, third-party, chat, text, phone)
• Enforce speed-to-lead, follow-up cadence, and contact strategy
• Lead daily internet sales operations and lead distribution
• Manage and coach Internet Sales Consultants / BDC reps
• Ensure all leads are properly worked, documented, and dispositioned in the CRM
• Drive appointment setting, confirmation, and show-rate discipline
• Partner with Sales Managers on deal handoff and appointment execution
• Monitor call quality, scripts, and objection handling
• Conduct daily huddles, KPI reviews, and role-play training
• Audit CRM activity, lead aging, and response compliance
• Collaborate with marketing on lead quality, source performance, and conversion
• Support digital retailing tools, online pricing strategy, and inventory merchandising
• Handle customer escalations originating from digital channels

Skills

CRM systems

Lead management

Phone sales

KPI management

Team coaching

Appointment-based selling

Communication

Leadership

Job description

Internet Sales Manager (ISM) - RideNow Dallas

#RN2734

Description and Responsibilities

Position Summary

Internet Sales Management Experience is Required.

The Internet Sales Manager (ISM) is responsible for leading all digital and inbound sales activity, including internet leads, phone calls, chats, and text communications. This role owns the CRM process, speed-to-lead, appointment discipline, and digital-to-showroom conversion, ensuring consistent execution and accountability across the internet sales team.

The ISM is a hands-on leader who drives performance through structure, coaching, KPI management, and close partnership with Sales Management and F&I.

Key Responsibilities

• Own and manage all inbound digital leads (website, OEM, third-party, chat, text, phone)
• Enforce speed-to-lead, follow-up cadence, and contact strategy
• Lead daily internet sales operations and lead distribution
• Manage and coach Internet Sales Consultants / BDC reps
• Ensure all leads are properly worked, documented, and dispositioned in the CRM
• Drive appointment setting, confirmation, and show-rate discipline
• Partner with Sales Managers on deal handoff and appointment execution
• Monitor call quality, scripts, and objection handling
• Conduct daily huddles, KPI reviews, and role-play training
• Audit CRM activity, lead aging, and response compliance
• Collaborate with marketing on lead quality, source performance, and conversionSupport digital retailing tools, online pricing strategy, and inventory merchandising
• Handle customer escalations originating from digital channels

Requirements

• 3-5 years of experience in internet sales, BDC, or digital sales leadership
• Prior experience in powersports, automotive, or high-volume retail
• Strong understanding of CRM systems, lead management, and phone sales
• Proven ability to manage KPIs, coach teams, and drive accountability
• Experience with appointment-based selling models
• Excellent communication, organization, and leadership skills

Preferred Qualifications

• Powersports OEM experience
• Experience managing remote or hybrid sales teams
• Strong phone training and call coaching background
• Familiarity with digital retailing platforms

Performance Metrics

• Speed-to-lead (response time)
• Contact rate
• Appointment set / show / sold ratios
• Call answer and abandonment rates
• CRM compliance and activity
• Sales volume influenced by digital leads
• Performance-based commission structure
• Relocation assistance (if applicable)
• Employer-Paid Life and Short-Term Disability Insurance
• Employee discounts on products and services
• Opportunities for growth

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

IND02

Work Type

On-Site

Position Type

Full Time

About