Intern - Mortgage Marketing

Gulf Coast Bank & Trust; Metairie (LA); On-site; USD 25,000 - 30,000; Full time

Job summary

Gulf Coast Bank & Trust in Metairie, LA, offers a Summer Internship Program as a full-time placement running from Monday, May 17 through Friday, July 23, with potential extension into mid-August based on the hiring manager. Interns participate in a Final Internship Presentation in New Orleans on Thursday, July 22, and must be available for the full duration to ensure a meaningful learning experience.

Candidates should be undergraduate Marketing or Communications majors with a minimum 3.0 GPA, a

Qualifications

• Minimum 3.0 GPA for candidates.
• Undergraduate Marketing or Communications major.
• Motivated self-starter with initiative and curiosity.
• Strong analytical and problem-solving abilities.
• Excellent communication and teamwork skills.

Responsibilities

• Campaign development with the marketing team to promote mortgage products and generate leads.
• Content creation for social media, graphics, videos, and blogs.
• Social media management, engagement monitoring, and community interaction.
• Market research on trends and competitor activity for social media strategies.
• Performance analysis using analytics tools to inform improvements.

Skills

Content strategy

Brand management

Analytical skills

Communication

Teamwork

Problem-solving

Self-starter

Education

Undergraduate student in Marketing or Communications

Job description

Summary

This full-time position is part of GCB's Summer Internship Program, which is scheduled to run from Monday, May 17th through Friday, July 23rd , potentially extending through mid-August based on the decision of the hiring manager and department. Additionally, interns must participate in a Final Internship Presentation located in New Orleans on Thursday, July 22nd . Candidates must be available for the full duration of the program to ensure a consistent and meaningful learning experience.

Responsibilities

• Campaign Development- Collaborate with the marketing team to brainstorm and execute social media and digital marketing campaigns aimed at promoting mortgage products, increasing brand awareness, increase social media following/audience, and generate business leads.
• Content Creation- Develop engaging and informative content for various social media platforms, including graphics, videos, and blog posts that highlight mortgage products, services, our team members, and our department’s community involvement.
• Social Media Management- Assist in managing the mortgage department’s social media accounts by monitoring engagement, responding to comments and messages to foster community interaction.
• Market Research- Conduct research on current market trends and competitor activity in respect to social media activities and audience preferences to inform social media strategies and ensure content is relevant and appealing to target audience.
• Performance Analysis: Track and analyze the performance of social media campaigns using analytic tools, providing insights and recommendations for future improvements based on engagement metrics and audience feedback.

Required Skills/Experience/Education

Minimum preferred cumulative GPA of 3.0 College undergraduate student studying Marketing or Communication with a special interest in content strategy and brand management. Be a highly motivated self-starter who takes initiative. Demonstrates strong analytical and problem-solving skills. Possesses critical thinking, communication, and teamwork skills. Willingness to learn and gain a general understanding of the mortgage industry and the various products and services we offer. Commitment to understand and uphold compliance regulations required by Gulf Coast Bank & Trust Company and all financial institutions to provide fairness and protection to all consumers. Authorized to work in the U.S. on a permanent basis. Please note, Gulf Coast Bank & Trust will not provide any assistance or sign any documentation to support immigration sponsorship or benefit including but not limited to optional practical training (OPT) or curricular practical training (CPT).