US Marketing Lead - Growth & Campaigns

Bonhams; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Bonhams seeks a US Marketing Manager to drive commercial rigor and strategic direction for US campaigns. Reporting to the Marketing Director, US, you will work with the global team to translate priorities into integrated campaigns across paid media and digital, guiding agency partners and internal specialists.

The role requires leading omni-channel campaigns, owning performance against targets and KPIs, and collaborating with US Communications, Events, and Brand Partnerships to land unified

Qualifications

• 8+ years of marketing experience with demonstrated commercial and strategic ownership.
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Responsibilities

• Co-own the US campaign calendar end-to-end, sequencing paid, digital, and other marketing levers against the sale and events calendar
• Translate US commercial priorities into integrated marketing campaign strategies
• Build the commercial case for marketing investment decisions, tying campaign plans to revenue and client acquisition
• Report on campaign performance against commercial targets, translating marketing metrics into business terms for senior stakeholders
• Direct media agency partners on strategy, briefing, and performance accountability
• Brief digital specialists (CRM, Social, Tech) on US-specific campaign needs and represent US priorities in global planning
• Partner with US Communications, Events, and Brand Partnerships to land integrated moments rather than channel-siloed activity
• Advocate for US market needs within the global structure using commercial evidence to support decisions
• Manage US paid media budgets and oversee agency relationships with accountability to strategy and performance

Skills

Marketing strategy

Campaign management

Stakeholder management

Agency briefing

Cross-functional collaboration

Executive communication

Job description

Bonhams seeks a US Marketing Manager to drive commercial rigor and strategic direction for US campaigns. Reporting to the Marketing Director, US, you will work with the global team to translate priorities into integrated campaigns across paid media and digital, guiding agency partners and internal specialists.

The role requires leading omni-channel campaigns, owning performance against targets and KPIs, and collaborating with US Communications, Events, and Brand Partnerships to land unified