Interim Associate Director, US Integrated Marketing

Bumble Inc.; United States; Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Bumble Inc. is seeking an Interim Associate Director of US Integrated Marketing for an 8-month fixed-term maternity cover. You will lead cross-channel campaigns, drive brand relevance in the US, and manage a team of 4 across Integrated Marketing.

You will align with creative, comms, media, and product marketing teams to translate business goals into cohesive strategies and scalable campaigns during the transition period.

Qualifikationen

• 8+ years in brand, integrated, or strategic marketing.
• Bachelor's degree; MBA or Master's is a plus.
• Proven track record of launching multi-channel campaigns that drive emotional connection and measurable results.
• Strong leadership experience overseeing channel leads and guiding overarching strategy.
• Experience in marketing and/or media with deep expertise in the US market.
• Creative problem-solving skills and a solutions-oriented mindset.
• Ability to work to tight deadlines and adapt to shifting priorities.
• Experience managing celebrity, talent, influencer, or creator partnerships preferred.

Aufgaben

• Lead development and execution of marketing strategy and integrated go-to-market plans.
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports.
• Ensure all campaigns are executed on time and within budget through effective project management.
• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics.
• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams.
• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels.
• Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team.
• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.
• Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition.
• Develop and share in-market learnings based on key successes and failures.
• Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset.
• Determine marketing mix and make strategic recommendations on paid media mix.

Kenntnisse

Brand marketing

Integrated marketing

Leadership

US market expertise

Campaign management

Cross-functional collaboration

Talent partnerships

Data-driven decisions

Creative problem-solving

Ausbildung

Bachelor's degree

MBA or Master's degree

Jobbeschreibung

Bumble Inc. is seeking an Interim Associate Director of US Integrated Marketing for an 8-month fixed-term maternity cover. You will lead cross-channel campaigns, drive brand relevance in the US, and manage a team of 4 across Integrated Marketing.

You will align with creative, comms, media, and product marketing teams to translate business goals into cohesive strategies and scalable campaigns during the transition period.