Interactive Marketing Strategist

New York Technology Partners; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

New York Technology Partners seeks a Marketing Strategy Consultant to guide client efforts in marketing, brand, customer experience, and digital transformation to drive growth. This fully onsite role is based in NYC and requires leadership across projects.

You will develop frameworks, conduct multi-market research, and present strategic recommendations to senior stakeholders, while collaborating with cross-functional teams to turn insights into action.

Qualifications

• 7+ years in a consulting or agency setting.
• Background in marketing, brand, growth, or digital transformation.
• Experience presenting to senior client stakeholders.
• Strong research, analytical, storytelling, and presentation skills.
• Ability to connect consumer behavior with business needs.
• Comfort leading workshops and managing multiple workstreams.
• Excellent communication and stakeholder management.
• Familiarity with marketing tech such as CRM, CDP, CX platforms.

Responsibilities

• Develop marketing, brand, customer experience, growth and digital transformation strategies.
• Conduct market, consumer, competitive, and cultural research to identify insights and opportunities.
• Assess current marketing and customer experiences to identify gaps and areas for improvement.
• Create strategic frameworks including customer journeys, personas, roadmaps, briefs, and business cases.
• Lead workshops and collaborate with cross-functional stakeholders to develop strategic ideas and solutions.
• Advise clients on digital and emerging technologies, including GenAI, and how they can improve marketing and customer experiences.
• Partner with creative, design, data, content, and technology teams to translate strategy into execution.
• Support business development, consulting engagements, and client pursuits.
• Help develop new consulting offerings and approaches within marketing, growth, and experience strategy.

Skills

Marketing strategy

Brand strategy

Growth strategy

Experience strategy

Digital transformation

GenAI familiarity

Tools

CRM

CDP

CX platforms

Job description

*This will be a fully onsite role 5x a week in NYC*

We are seeking a Marketing Strategy Consultant to help clients develop marketing, brand, customer experience, and digital transformation strategies that drive business growth.

What you’ll do:

• Develop marketing, brand, customer experience, growth, and digital transformation strategies
• Conduct market, consumer, competitive, and cultural research to identify insights and opportunities
• Assess current marketing and customer experiences to identify gaps and areas for improvement
• Create strategic frameworks including customer journeys, personas, roadmaps, briefs, and business cases
• Lead workshops and collaborate with cross-functional stakeholders to develop strategic ideas and solutions
• Advise clients on digital and emerging technologies, including GenAI, and how they can improve marketing and customer experiences
• Partner with creative, design, data, content, and technology teams to translate strategy into execution
• Support business development, consulting engagements, and client pursuits
• Help develop new consulting offerings and approaches within marketing, growth, and experience strategy

What they’re looking for:

• 7+ years of experience in a consulting or agency environment
• Background in marketing strategy, brand strategy, growth strategy, experience strategy, digital transformation, or related areas
• Experience developing and presenting strategies to senior client stakeholders
• Strong research, analytical, presentation, and storytelling skills
• Ability to connect consumer behavior, culture, technology, and business needs to develop strategic solutions
• Comfortable leading workshops and managing multiple workstreams
• Strong communication, collaboration, and stakeholder management skills
• Familiarity with marketing and CX technologies such as CRM, CDP, and CX platforms
• Interest or experience in emerging technologies, particularly GenAI
• Experience across multiple industries is a plus