Integrated Social Campaign Architect

Tata Consultancy Services Limited; New York (NY); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Tata Consultancy Services Limited in New York is seeking a Social Media & Content Development Specialist who will develop, execute, and optimize integrated campaigns across LinkedIn, X, Instagram, Facebook, YouTube and emerging channels to support business objectives.

You will collaborate with marketing, communications, and subject-matter experts to create content calendars, manage both organic and paid campaigns, monitor performance, and translate strategic priorities into scalable,

Formación

• Demonstrated experience developing and executing integrated social media and content campaigns.
• Strong writing, communication, content-planning, and channel-specific messaging skills.
• Experience managing organic and paid social campaigns, including targeting, budgets, creative coordination, measurement, and optimization.
• Experience managing online communities across major and emerging social platforms.
• Ability to use analytics, KPI reporting, insights, and A/B testing to improve performance.
• Ability to collaborate effectively with executives, subject-matter experts, communications, marketing, legal, business stakeholders, and external agencies.
• Sound judgment and the ability to monitor, elevate, and coordinate responses to sensitive issues.
• Creativity, community-building expertise, attention to brand standards, and a data-driven mindset.

Responsabilidades

• Develop and execute integrated social media campaigns aligned with objectives.
• Create campaign strategies, content plans, messaging frameworks, and activation plans.
• Manage end-to-end execution including planning, content development, publishing, community management, and reporting.
• Partner with internal stakeholders and external agencies to deliver campaigns on time.
• Identify opportunities using trends and platform features to increase reach and engagement.
• Manage paid social campaigns including targeting, budgets, coordination, and optimization.
• Grow social communities across LinkedIn, X, Instagram, Facebook, YouTube and emerging channels.
• Monitor conversations and ensure timely, professional engagement.
• Foster brand advocacy and scalable approaches for employee participation.

Conocimientos

Social media campaigns

Content creation

Writing & editing

Analytics & reporting

Collaboration with stakeholders

Herramientas

Social media analytics tools

Descripción del empleo

Tata Consultancy Services Limited in New York is seeking a Social Media & Content Development Specialist who will develop, execute, and optimize integrated campaigns across LinkedIn, X, Instagram, Facebook, YouTube and emerging channels to support business objectives.

You will collaborate with marketing, communications, and subject-matter experts to create content calendars, manage both organic and paid campaigns, monitor performance, and translate strategic priorities into scalable,