Content Development Specialist

Tata Consultancy Services; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Tata Consultancy Services Limited in New York is seeking a Social Media & Content Development Specialist who will develop, execute, and optimize integrated campaigns across LinkedIn, X, Instagram, Facebook, YouTube and emerging channels to support business objectives.

You will collaborate with marketing, communications, and subject-matter experts to create content calendars, manage both organic and paid campaigns, monitor performance, and translate strategic priorities into scalable,

Qualifications

• Demonstrated experience developing and executing integrated social media and content campaigns.
• Strong writing, communication, content-planning, and channel-specific messaging skills.
• Experience managing organic and paid social campaigns, including targeting, budgets, creative coordination, measurement, and optimization.
• Experience managing online communities across major and emerging social platforms.
• Ability to use analytics, KPI reporting, insights, and A/B testing to improve performance.
• Ability to collaborate effectively with executives, subject-matter experts, communications, marketing, legal, business stakeholders, and external agencies.
• Sound judgment and the ability to monitor, elevate, and coordinate responses to sensitive issues.
• Creativity, community-building expertise, attention to brand standards, and a data-driven mindset.

Responsibilities

• Develop and execute integrated social media campaigns aligned with objectives.
• Create campaign strategies, content plans, messaging frameworks, and activation plans.
• Manage end-to-end execution including planning, content development, publishing, community management, and reporting.
• Partner with internal stakeholders and external agencies to deliver campaigns on time.
• Identify opportunities using trends and platform features to increase reach and engagement.
• Manage paid social campaigns including targeting, budgets, coordination, and optimization.
• Grow social communities across LinkedIn, X, Instagram, Facebook, YouTube and emerging channels.
• Monitor conversations and ensure timely, professional engagement.
• Foster brand advocacy and scalable approaches for employee participation.

Skills

Social media campaigns

Content creation

Writing & editing

Analytics & reporting

Collaboration with stakeholders

Tools

Social media analytics tools

Job description

The Social Media & Content Development Specialist develops, executes, and optimizes integrated content campaigns that support business objectives. The role serves as the day-to-day steward of the organization's social media presence, grows audiences among clients, prospects, and key stakeholders, and translates strategic priorities into impactful content and campaigns across digital channels.

Key Responsibilities

• Develop and execute integrated social media campaigns aligned with business, marketing, industry, and communications objectives.
• Create campaign strategies, content plans, messaging frameworks, and channel-specific activation plans.
• Manage end-to-end execution, including planning, content development, publishing, community management, and reporting.
• Partner with internal stakeholders and external agencies to deliver campaigns effectively and on time.
• Identify opportunities to use emerging trends, platform features, and industry conversations to increase reach and engagement.
• Manage paid social campaigns, including audience targeting, budget oversight, creative coordination, performance tracking, and optimization.
• Community Management
• Manage social communities across LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels such as Reddit and Substack.
• Grow North America audiences of clients, prospects, and key stakeholders.
• Monitor conversations, comments, mentions, and direct messages and ensure timely, professional engagement.
• Develop scalable approaches that enable employees to become brand advocates.
• Build relationships with followers, customers, advocates, and influencers.
• Monitor and elevate sensitive issues, coordinating responses with communications, legal, the global social team, and business stakeholders.
• Foster meaningful dialogue and active online communities that support brand objectives.
• Content Development & Editorial Management
• Collaborate with communications, marketing, subject-matter experts, and executives to develop compelling content.
• Create and manage editorial calendars aligned with campaign priorities, events, product launches, and thought leadership initiatives.
• Adapt messaging for different audiences, channels, and formats, including posts, videos, graphics, short-form content, and employee advocacy materials.
• Ensure brand consistency, quality, and adherence to corporate messaging standards.
• Champion the MyFirstAIJob campaign across owned TCS channels.
• Performance Analytics & Optimization
• Track and analyze campaign and channel performance using social media analytics tools.
• Monitor engagement, reach, impressions, audience growth, click-through rates, and conversions.
• Generate regular reports and insights to inform future content and campaign strategies.
• Conduct A/B testing and continuously optimize content, audience targeting, and campaign performance.

Qualifications:

• Demonstrated experience developing and executing integrated social media and content campaigns.
• Strong writing, communication, content-planning, and channel-specific messaging skills.
• Experience managing organic and paid social Campaigns, including targeting, budgets, creative coordination, measurement, and optimization.
• Experien ce managing online communities across major and emerging social platforms.
• Ability to use analytics, KPI reporting, insights, and A/B testing to improve performance.
• Ability to collaborate effectively with executives, subject-matter experts, communications, marketing, legal, business stakeholders, and external agencies.
• Sound judgment and the ability to monitor, elevate, and coordinate responses to sensitive issues.
• Creativity, community-building expertise, attention to brand standards, and a data-driven mindset.