Integrated Program Strategist

The Channel Company; United States; Remote; USD 90,000 - 100,000; Full time

Job summary

A leading company in data-driven growth acceleration is seeking an Integrated Program Strategist. The role involves working collaboratively across teams to create marketing programs for B2B tech vendors and conducting market research to enhance client relationships. Strong analytical skills and experience in marketing are essential, alongside excellent communication abilities.

Benefits

Medical, Dental, Vision Insurance

119 PTO days and Sick Time

401k Company Match

Flexible Working Hours

Paid Parental Leave

Qualifications

• 2-5 years of experience in marketing or program management.
• Strong understanding of marketing principles.
• Excellent project management skills.

Responsibilities

• Translate customer objectives into actionable marketing programs.
• Conduct market research to analyze trends.
• Collaborate across teams for program execution.

Skills

Project Management

Marketing Strategy

Analytical Skills

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Analytics Software

Job description

Join to apply for the Integrated Program Strategist role at The Channel Company

Join to apply for the Integrated Program Strategist role at The Channel Company

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About The Role

The Channel Company is seeking an Integrated Program Strategist to join our commercial team. In this role, you will collaborate with sales, product, and delivery teams on a global basis to support the creation and execution of in-market programs that deliver on customer objectives. You will assist in developing strategic marketing concepts that resonate with B2B tech vendors, solution provider, and technology practitioner audiences.

What You'll Do

• Translate customer objectives into actionable marketing programs; work with sales team to gain client buy-in and win new business
• Work collaboratively and proactively across internal teams and lines of business to ensure seamless scoping and delivery of programs
• Ensure program creation is aligned with corporate marketing strategy and leverages our unique value proposition
• Conduct market research to analyze trends, competitive landscapes, and customer feedback
• Collaborate with sales and product teams to understand key messaging, product positioning, and audience engagement strategies across the portfolio
• Assist in preparing presentations and reports that communicate program performance, insights, and identify opportunities for client relationship expansion
• Help identify new opportunities for marketing campaign evolution and product enhancements based on industry trends and customer needs
• Liaise with customers and share insights with internal teams, ensuring alignment on program execution and customer expectations
• Support internal training efforts by providing insights on marketing best practices and campaign effectiveness
  
  

Qualifications

• 2-5 years of experience in marketing, program management, or a related field, ideally in B2B technology or digital marketing.
• Strong understanding of marketing principles and ability to communicate strategies to both technical and non-technical audiences.
• Excellent organizational and project management skills, with the ability to multitask in a fast-paced environment.
• Strong analytical mindset and ability to interpret market research and campaign data.
• Experience with marketing tools, CRM platforms, or analytics software is a plus.
• Excellent written and verbal communication skills with attention to detail.
  
  

Benefits

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

• The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.
  
  

The Pay Range For This Role Is

90,000 - 100,000 USD per year(Remote)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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