Integrated Paid & Organic Search Lead

Walz Tetrick Advertising; United States; On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Paid time off

Dental insurance

Long-term disability

Job summary

Walz Tetrick Advertising, a Kansas City-based agency, seeks a Media Supervisor to lead integrated paid search and organic search across a portfolio of clients. You will own strategy and performance, guide junior team members, and collaborate across disciplines to evolve our approach with AI and automation.

The role emphasizes connecting media performance with organic visibility to meet client goals, optimize campaigns, and drive measurable results.

Qualifications

• 5+ years of search marketing experience, including paid search and SEO.
• Strong working knowledge of Google Ads and Microsoft Ads; SA360 is a plus.
• Experience with tools such as Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog or similar.
• Ability to analyze data and translate insights into actionable strategy.

Responsibilities

• Lead paid search and SEO strategy across client accounts.
• Plan, build, and optimize campaigns across Google Ads, Microsoft Ads, SA360.
• Develop campaign structures, bidding strategies, budgets, targeting, and testing roadmaps.
• Monitor pacing and performance with focus on revenue, leads, conversions, ROAS, CPA.
• Translate performance data into clear insights and recommendations.
• Identify opportunities across search, Performance Max, YouTube, and emerging inventory.
• Develop SEO strategies across technical SEO, content, on-page optimization, local search.
• Collaborate with content, web, UX, and client teams to implement SEO recommendations.
• Evaluate paid and organic search together to understand demand and growth.
• Lead client presentations and contribute to planning and POVs.

Skills

Paid search

SEO

Analytics

Client management

Team mentorship

Tools

Google Ads

Microsoft Ads

SA360

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

Job description

Walz Tetrick Advertising, a Kansas City-based agency, seeks a Media Supervisor to lead integrated paid search and organic search across a portfolio of clients. You will own strategy and performance, guide junior team members, and collaborate across disciplines to evolve our approach with AI and automation.

The role emphasizes connecting media performance with organic visibility to meet client goals, optimize campaigns, and drive measurable results.