Integrated Media Strategy Lead

Kimberly-Clark Corporation; Chicago (IL); Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Kimberly-Clark Corporation seeks an Integrated Media Strategy Lead to own annual media planning, audience strategy, and full-funnel measurement across national and retail channels. You will partner with cross-functional teams and agencies to define KPIs, optimize channel mix, and drive brand growth.

The role emphasizes a data‑driven, unified media approach and global impact. The position requires strategic thinker with strong leadership, advanced knowledge of digital media, and a collaborative

Qualifications

• Bachelor’s degree required in Marketing or related field.
• 7+ years of media or communications planning experience with a strong track record of driving brand growth.
• Experience at a media agency and/or client-side media role.
• Expertise in digital media landscape and understanding of retail media networks.
• Strong business acumen with ability to interpret performance drivers.
• Executive presence with influencing skills across cross‑functional and agency teams.
• Bias for action with a test‑and‑learn mindset and strong organizational skills.
• Growth mindset with empathy-led leadership and coaching/upskilling focus.

Responsibilities

• Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight‑driven strategies across the consumer journey.
• Develop a unified integrated media strategy connecting National, Retail, Organic Social, Influencer/Creator, etc. for brand growth.
• Define measurable KPIs and optimize channel and budget allocation with cross‑functional teams and agencies.
• Ensure end‑to‑end alignment between National and Retail media through unified audience and channel strategies.
• Coordinate with agencies and internal partners to optimize reach, frequency, and incrementality across touchpoints.
• Integrate brand, shopper, and category insights to align media plans with consumer purchase environments.

Skills

Media planning

Digital media

Audience strategy

Agency collaboration

Executive presence

Bias for action

Coaching

Growth mindset

Education

Bachelor's degree in Marketing/Business

Master’s degree in Marketing/Business

Tools

Retail media networks

Job description

Integrated Media Strategy Lead Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. The Integrated Media Strategy Lead (IMSL) serves as the embedded media expert responsible for translating brand objectives into unified, insight‑driven paid/owned/earned strategies that drive measurable business growth.

The role leads annual media planning, audience strategy, and full‑funnel measurement across national and retail channels in partnership with cross‑functional teams and agency partners. It ensures connected, high‑quality execution across paid media and plays a critical role in advancing KCNA’s media capability maturity.

Operating within a highly matrixed ecosystem, the IMSL partners directly with senior marketing leaders and SMEs to influence decisions and optimize media investment.

In this role, you will:

• Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight‑driven strategies that span the entire consumer journey, supporting on brand briefs
• Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc. (across paid, owned, and earned) in service of brand growth.
• Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.
• Ensure end‑to‑end strategic alignment between National and Retail media through one unified audience strategy, channel strategy, and activation.
• Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.
• Integrate brand, shopper, and category insights to ensure the media plan matches how consumers move across the funnel and purchase environments.
• Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency.
• Steward in‑market paid media performance with agency partners, ensuring pacing accuracy, optimization, and investment quality.
• Lead quarterly MMM inputs and performance reporting, translating insights into clear optimization actions.
• Support capability advancement for KCNA at large by contributing to enterprise test & learn agenda, codifying learnings into best practices, and championing high standards of excellence and innovation in media.

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of media or communications planning experience with a strong track record of driving brand growth
• Worked at a media agency AND/OR in a client-side media role
• Expertise in digital media landscape, inclusive of understanding of retail media networks
• Strong business acumen and curiosity with ability to interpret performance drivers
• Executive presence with strong influencing skills across cross‑functional and agency teams
• Bias for action, test‑and‑learn mindset, and strong organizational skills
• Growth mindset, empathy‑led leadership and passion for coaching and upskilling others

Preferred Experience

• Preferred Experience within CPG marketing
• Experience in integrated communications strategy and audience strategy
• Experience managing large, multi‑agency ecosystems
• Master’s degree in Marketing, Business, or related field

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

Salary Range

Salary Range: 140,320–173,360USD

Primary Location & Additional Locations

Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

Additional Employment Terms

Kimberly-Clark will not provide support for relocation of the chosen candidate for this role, if necessary, relocation will be at the candidate’s own expense.However, Kimberly-Clark will provide assistance and financial support to obtain immigration visas and work authorization for the chosen candidate, if needed.

Equal Opportunity & Diversity Statement

We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply.

Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull‑Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.