Brand Manager, Brand Growth & Innovation

Kimberly-Clark Corporation; United States; On-site; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Kimberly-Clark Corporation in Chicago, IL, USA is seeking a Brand Manager for Brand Growth & Innovation to lead consumer-driven brand initiatives across North America. You will steer 3–5 year strategy, coordinate R&E, product supply, design, and sales, and drive innovation while guiding cross-functional teams through development and market readiness.

The role emphasizes brand storytelling, P&L oversight, and collaboration with global teams to scale successful programs, with 10–20% travel and a

Qualifications

• Experience in brand management for consumer packaged goods (CPG)
• Strong ability to translate consumer insights into brand strategy
• Proven cross-functional leadership across R&D, design, sales and finance
• Solid understanding of P&L, annual planning and budgeting
• Ability to develop and execute 3-year brand strategy and innovation plans

Responsibilities

• Develop innovation concepts grounded in consumer insights and brand strategy
• Lead cross-functional teams through concept development, testing, and launch readiness
• Drive 3-year brand portfolio strategy and supporting innovations
• Create go-to-market strategies aligned to consumer propositions and retail execution
• Act as the voice of the consumer and brand/innovation SME across functions
• Collaborate with global teams to scale innovation and consumer insights projects
• Lead workshops and process improvements at the brand level

Skills

Brand management

Marketing strategy

Cross-functional collaboration

P&L awareness

Education

Bachelor’s degree in business/marketing

MBA with marketing concentration

Job description

Brand Manager, Brand Growth & Innovation

Brand Manager, Brand Growth & Innovation Job Description Brand Manager, Brand Growth & Innovation - Depend® Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. In your Brand Manager role, you’ll help us deliver better care for billions of people around the world. The Brand Growth and Innovation (BG&I) Brand Manager on Depend® will lead brand building initiatives across North America as well as develop, gain support for, and lead 3–5-year strategy & innovation plans. The Brand Manager will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, I&A, RGM, Design, and Sales.

Key Responsibilities

• Develop innovation concepts grounded in consumer insight and brand strategy – translating insights into clear positioning, value propositions, and brand narratives
• Lead cross-functional teams through key stages to prepare the launch of major innovation programs including: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
• Leverage consumer, customer, and category insights to partner with Senior Brand Manager to drive development of 3-year brand portfolio strategy and supporting innovation programs.
• Support development of go-to-market strategies, ensuring a strong linkage between consumer proposition, channel strategy, and retail execution.
• Serve as key liaison with channel and sales strategy as voice of the consumer and brand/innovation subject matter expert.
• Partner with global teams to drive scale innovation and consumer insight projects.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive net sales and operating profit goals while solving issues facing the business.
• Lead the process of materials preparation for various workshops, customer meetings, and steering committees.
• Identify and lead process improvements at the key project or brand level.
• Champion Design Thinking and agile methodologies across Kimberly-Clark NA.

Qualifications

• Bachelor’s degree in business/marketing.
• Masters/MBA with concentration in marketing degree preferred.
• 5+ years’ experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: Skilled development and execution of brand marketing related to new product development; cross- functional leadership including product development, manufacturing/, sales, finance
• Solid understanding of P&L management, annual business planning, budget setting, and subsequent execution of those plans to deliver results.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
• Concept & Brief writing of both product innovation and renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Ability to pull insights from multiple sources and synthesize into both internal compelling stories for change and external facing selling materials.
• Deep skills and experience with diagnosing and resolving complex problems and opportunities.
• Entrepreneurial can-do attitude to find ways to break down growth barriers.
• Demonstrated positive energy to effectively represent brand internally and externally.

Travel 10-20% of the work time.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

Employer & Culture

We bring a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

Equal Opportunity Statement

When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.

Location & Employment Details

Primary Location Chicago, IL, USA Additional Locations

Worker Type Employee Worker Sub-Type Regular Time Type Full time

Salary

Salary Range: 140,320 – 173,360 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.