Integrated Media Strategist

Horizon Media; New York (NY); On-site; USD 58,012 - 69,979; Full time

Job summary

Horizon Media is seeking an Integrated Brand Strategist in New York to oversee the fluid execution of account maintenance tasks and ensure timely communication across teams and partner agencies. The role is integral to the activation of digital media, with emphasis on planning and end-to-end execution through the integrated strategy function.

The candidate will manage media plans, budgets, and campaign implementation while leveraging tools like Nielsen and MRI to inform strategy and competitor

Qualifications

• 1–2 years planning experience; digital and social planning focus.
• Solid understanding of media math, terminology and analytic tools.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
• Effective verbal and written communication; strong client relationships.
• Experience developing and presenting plan presentations.
• Experience with competitive intelligence and media delivery tools.
• Strong organization and prioritization skills.
• Some AI literacy is ideal.

Responsibilities

• Manage day-to-day media plan development, budget analysis, buy maintenance and campaign implementation.
• Use Horizon’s planning, evaluation and buying tools for competitive landscape analysis and reporting.
• Provide critical thinking to derive actionable implications from data.
• Inform strategy with knowledge of client products/services and industry.

Skills

Media planning

Digital & social planning

Analytics

MS Office

Client relationship management

Plan presentations

AI literacy

Tools

MRI

Nielsen

Scarborough

Job description

Horizon Media is seeking an Integrated Brand Strategist in New York to oversee the fluid execution of account maintenance tasks and ensure timely communication across teams and partner agencies. The role is integral to the activation of digital media, with emphasis on planning and end-to-end execution through the integrated strategy function.

The candidate will manage media plans, budgets, and campaign implementation while leveraging tools like Nielsen and MRI to inform strategy and competitor