Integrated Media Lead: Campaign Strategy & Analytics

Jobtailor

Colorado Springs (CO)

On-site

USD 110,000 - 170,000

Full time

14 days+

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Job summary

Jobtailor in Colorado Springs seeks a Senior Lead to oversee Integrated Planners and Optimization Specialists, developing and implementing media plans for high-visibility accounts. You will guide strategic recommendations, manage client relationships, and work with analytics to measure results and optimize campaigns.

Candidates should have 7+ years in agency media planning/buying and strong presentation skills.

Qualifications

7+ years of agency experience in media planning and buying.
Strong written and verbal presentation skills.
Ability to manage people and projects smoothly and efficiently.
Proficiency in audience profiling tools, including Comscore, Nielsen, and MRI.
Knowledge of media consumption habits.
Strong experience managing overall media budgets.
Excellent interpersonal skills with energy and passion.
Problem-solving ability and ability to generate innovative solutions.
Well versed in software and technology platforms.
Proficient in Excel and PowerPoint.
Analytics experience setting up GA4 tracking and MMM.
Experience onboarding and executing CDP advertising strategies.

Responsibilities

Lead and develop Integrated Planners and Optimization Specialists in preparing, developing, and implementing media plans.
Develop and manage integrated media campaigns for highly visible accounts.
Provide strategic counsel and develop strong client relationships.
Guide strategic recommendations, presentations, memos, and POVs for clients.
Develop measurement plans with analytics specialists and communicate results to executive client leadership.
Seek innovative solutions for client opportunities and challenges.
Maintain current knowledge of data and resources for effective media plans.
Recommend martech stack optimizations to improve data flow across channels.
Monitor campaign performance and recommend optimization or channel shifts.
Foster department interaction and growth with other Supervisors.
Develop cross-departmental processes for plan delivery, execution, reporting presentations, and client success.
Represent the team and agency at events, coordinate training programs, and speak at industry functions.
Identify opportunities to promote department achievements and advocate for junior employees.
Anticipate and solve problems.
Build enthusiasm and commitment to clients’ businesses among team members.
Maintain professionalism on assigned accounts and meet client expectations.
Work collaboratively across agency departments and teams.
Work with the Media Director and Associate Media Directors to develop strategic direction for assigned accounts.
Serve as the final supervisory checkpoint for all Media documents and take primary responsibility for Media performance.