Integrated Media Analyst

Thenewyorktimes; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) plan

Paid vacation

Tuition reimbursement

Job summary

The New York Times is seeking an Integrated Media Analyst to oversee Paid Post and Paid Social campaigns. This hybrid position, based in New York, requires expertise in digital campaign operations, analysis, and optimization.

You will partner with various teams to manage campaign details, advise on targeting strategies, and provide performance insights. The role demands at least 2 years of relevant experience and familiarity with digital ad tools.

The annual salary ranges from $70,000 to $80,000, with additional benefits offered.

Qualifications

• 2+ years of experience in social media, audience development, content marketing, or advertising.
• Familiarity with digital ad servers and analytics tools.
• Experience managing paid social campaigns and handling budgets.

Responsibilities

• Manage Paid Post campaigns and Paid Social campaigns post-launch.
• Advise on audience targeting and performance strategy.
• Facilitate campaign trafficking and performance reporting.

Skills

Digital campaign management

Audience targeting strategy

Social media management

Data analysis

Tools

Google Analytics

GAM

Meta ad server

TikTok ad server

Job description

The New York Times' Advertising team is looking for an Integrated Media Analyst who is a digital campaign operations, analysis, and optimization expert. You will have two primary remits, to manage NYT Advertising's Paid Post campaigns and paid Social Post campaigns. This is a hybrid role based in our New York headquarters, reporting to the Integrated Media Manager. You can typically expect to be in the office 3 days per week.

About the Role

Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams. You will manage high volumes of digital campaign details and issues while remaining organized and responsive to internal and external client needs. You are familiar with the technical aspects of online advertising.

Responsibilities

• Be the main client point of client contact post Paid Post-launch
• Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase
• Advise on audience targeting strategy and any questions related to performance, audience, or social strategy
• Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post-launch screenshots with the offshore team
• Confirm event tracking, log Jira tickets and QA with Dev Team
• Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance
• Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates
• Bi-weekly reporting per Paid Post campaign to review display, social, and, native delivery reporting with insights and optimization recommendations
• Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis
• Collect client-supplied assets for paid (dark) social post campaigns
• Traffic dark social posts and provide previews to clients; adjust for feedback
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields
• Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages
• Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget
• Experience prioritizing competing programs, responsibilities, and projects

Preferred Qualifications

• Interest in digital advertising and familiarity with the digital landscape
• Experience working in a high functioning team environment
• Inventive, curious, and customer service centered

The annual base pay range for this role is between $70,000 and $80,000 USD.

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (FSAs), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

We’re excited to learn more about you and your experience.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.