Digital Campaign Analytics & Optimization Analyst

Thenewyorktimes; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) plan

Paid vacation

Tuition reimbursement

Job summary

The New York Times is seeking an Integrated Media Analyst to oversee Paid Post and Paid Social campaigns. This hybrid position, based in New York, requires expertise in digital campaign operations, analysis, and optimization.

You will partner with various teams to manage campaign details, advise on targeting strategies, and provide performance insights. The role demands at least 2 years of relevant experience and familiarity with digital ad tools.

The annual salary ranges from $70,000 to $80,000, with additional benefits offered.

Qualifications

• 2+ years of experience in social media, audience development, content marketing, or advertising.
• Familiarity with digital ad servers and analytics tools.
• Experience managing paid social campaigns and handling budgets.

Responsibilities

• Manage Paid Post campaigns and Paid Social campaigns post-launch.
• Advise on audience targeting and performance strategy.
• Facilitate campaign trafficking and performance reporting.

Skills

Digital campaign management

Audience targeting strategy

Social media management

Data analysis

Tools

Google Analytics

GAM

Meta ad server

TikTok ad server

Job description

The New York Times is seeking an Integrated Media Analyst to oversee Paid Post and Paid Social campaigns. This hybrid position, based in New York, requires expertise in digital campaign operations, analysis, and optimization.

You will partner with various teams to manage campaign details, advise on targeting strategies, and provide performance insights. The role demands at least 2 years of relevant experience and familiarity with digital ad tools.

The annual salary ranges from $70,000 to $80,000, with additional benefits offered.