Director, Measurement

Thenewyorktimes; New York (NY); Hybrid; USD 150,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Restricted stock

Medical, dental and vision benefits

401(k) plan

Paid vacation

Paid sick days

Paid parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times is seeking a Director, Measurement and Insights for its Advertising team in New York. Hybrid role, office 3 days per week, reporting to Senior Director, Measurements, Audience and Insights.

You will lead a skilled team to present campaign performance to clients and develop benchmarks to guide future campaigns. Responsibilities include driving measurement roadmap, building privacy-first solutions, collaborating with product marketing, and mentoring managers while upholding

Qualifications

• 8+ years of experience in digital publishing/media or agency.
• 5+ years of Measurement specialization in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
• 5+ years of experience managing a team.
• Demonstrated experience writing and presenting clear and cogent narratives.
• Experience with ad technologies and solid knowledge of the larger digital advertising ecosystem.
• Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights.
• Experience working with client-facing sales teams, strategy and creative.

Responsibilities

• Lead the enhancement of our suite of measurement solutions across the full marketing funnel.
• Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy.
• Collaborate alongside the wider measurement team to provide holistic performance stories to main clients.
• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights.
• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies.
• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis.
• Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs.
• Mentor a team of experienced managers and analysts.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Skills

Digital publishing

Measurement leadership

Team management

Narrative storytelling

Ad tech knowledge

3P measurement partners

Client-facing collaboration

Tools

Kantar

Dynata

Nielsen

Comscore

Brand Metrics

ABCS Insights

Job description

Job Description

The New York Times' Advertising team is looking for a Director, Measurement and Insights. As the Director, Measurement you will manage an experienced team, ensuring they present campaign performance to clients. You will also develop benchmarks that guide future campaigns and creative strategies. You will lead the team responsible for evaluating campaign effectiveness across all New York Times sub-brands. As the Director, Measurement you will guide the measurement roadmap to enhance client relationships and solidify their trust in The Times as an advertising partner. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week.

About The Role

The Director, Measurement responsibilities include leading the development of tools that ensure we are bringing performative products to market. These responsibilities also involve consulting with clients on the effectiveness of their advertising through data-driven narratives. Additionally, you will build new privacy-first solutions that progress our portfolio of campaign performance offerings.

Responsibilities:

• Lead the enhancement of our suite of measurement solutions across the full marketing funnel
• Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy
• Collaborate alongside the wider measurement team to provide holistic performance stories to main clients
• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
• Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs
• Mentor a team of experienced managers and analysts
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 8+ years of experience in digital publishing/media or agency
• 5+ years of Measurement specialization in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
• 5+ years of experience managing a team
• Demonstrated experience writing and presenting clear and cogent narratives
• Experience with ad technologies and solid knowledge of the larger digital advertising ecosystem
• Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights.
• Experience working with client-facing sales teams, strategy and creative.

Preferred Qualifications:

• Experience working with audio measurement tools such as Podscribe
• Experience working in the Publication Industry
• Deep curiosity about the evolving advertising landscape

REQ-020529

Additional Compensation and Benefits:

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between: $150,000 - $160,000 USD

Candidate Use of GenAI Tools:

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

For information about The New York Times' privacy practices for job applicants, click here.