Manager, Measurement Analytics

Thenewyorktimes; New York (NY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

medical

dental and vision benefits

Flexible Spending Accounts (F.S.A.s)

company-matching 401(k) plan

employee stock purchase plan

paid vacation

paid sick days

paid parental leave

tuition reimbursement

professional development programs

Job summary

The New York Times advertising department is seeking a Manager of Measurement Analytics to transform vast data resources into actionable narratives for campaign performance.

This hybrid role based in our New York headquarters involves collaborating with Sales, Strategy, Product, and Engineering to measure media effectiveness and drive ad revenue.

Qualifications

• 5+ years of experience in data analytics, media insights, ad tech, or a related quantitative field.
• Experience translating complex data into applicable insights for non-technical audiences.
• Experience fielding measurement analysis, and an understanding of solutions that help report on performance from Awareness to Conversions.
• Experience with SQL and data clean room solutions (e.g., LiveRamp, Snowflake) for measurement and audience activation.
• Experience working directly with sales or client-facing teams.

Responsibilities

• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver important performance metrics across the full marketing funnel, to current and potential clients.
• Lead meta-analyses that merge different first-party and third-party data sources to create unified, powerful narratives about The New York Times advertising platform and its audience.
• Monitor key datasets to identify latest trends, package them into applicable insights, and communicate findings to support go-to-market strategies and client conversations.
• Translate complex analytical findings into clear insights and present for both technical and non-technical partners, including senior leadership.
• Perform ad hoc analysis using data tools and 3rd party datasets to answer critical business questions from Sales, Strategy, and Measurement teams.
• Be an important consultative partner to Analytics teams, providing expert user feedback to guide the design of our first-party data dashboards and tools.
• Contribute to the development of new measurement capabilities, metrics, and frameworks that measure the value of our evolving suite of advertising products.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Skills

Data Analytics

SQL

Ad Tech

Measurement

Tools

Kantar

Brand Metrics

Nielsen

Lucid

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

The New York Times advertising department is looking for a Manager of Measurement Analytics. As a strategic and data-driven individual, you will transform our vast data resources into compelling narratives. These narratives will explain the unique value of our platform and products, focused on campaign performance. You will be a central hub of knowledge, applying deep analysis of our audience and ad products to empower our Sales, Strategy and Product teams. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week.

About the Role, Mission or Department Overview

You will evolve how we measure and increase media and creative across a portfolio of diverse clients. This collaborative and strategic role will work with top tier advertising clients. You will also work with Sales, Sales Planning, Ad Product, Audience Insights, and Strategy teams. The goal is to achieve results to promote relationships with marketers and increase ad revenue. Furthermore, You will work with our Product, Engineering, Data Science, and Product Marketing teams to create and validate measurement solutions supporting new lower funnel advertising solutions.

Responsibilities

• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver important performance metrics across the full marketing funnel, to current and potential clients.
• Lead meta-analyses that merge different first-party and third-party data sources to create unified, powerful narratives about The New York Times advertising platform and its audience.
• Monitor key datasets to identify latest trends, package them into applicable insights, and communicate findings to support go-to-market strategies and client conversations.
• Translate complex analytical findings into clear insights and present for both technical and non-technical partners, including senior leadership.
• Perform ad hoc analysis using data tools and 3rd party datasets to answer critical business questions from Sales, Strategy, and Measurement teams.
• Be an important consultative partner to Analytics teams, providing expert user feedback to guide the design of our first-party data dashboards and tools.
• Contribute to the development of new measurement capabilities, metrics, and frameworks that measure the value of our evolving suite of advertising products.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 5+ years of experience in data analytics, media insights, ad tech, or a related quantitative field.
• Experience fielding measurement analysis, and an understanding of solutions that help report on performance from Awareness to Conversions (e.g., Brand Lift studies, Content Evaluation, Sales Lift, Incrementality, MTA etc.) with vendors such as Kantar, Brand Metrics, ABCS Insights, Lucid, Nielsen etc.
• Experience working with data clean room solutions (e.g., LiveRamp, Snowflake) for measurement and audience activation
• Experience translating complex data into applicable insights for non-technical audiences.
• Experience with SQL
• Experience working directly with sales or client-facing teams.

Preferred Qualifications

• Experience in the digital advertising, publishing, or media industry

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.

• medical
• dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• company-matching 401(k) plan
• employee stock purchase plan
• paid vacation
• paid sick days
• paid parental leave
• tuition reimbursement
• professional development programs

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between: $100,000 — $110,000 USD

Candidate Use of GenAI Tools

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

For information about The New York Times' privacy practices for job applicants, click here.