Integrated Marketing Specialist, Sports

DraftKings; New York (NY); On-site; USD 70,000 - 88,000; Full time

Job summary

DraftKings is seeking an Integrated Marketing Specialist to lead go-to-market strategies for their Sportsbook product. This role involves designing and executing marketing campaigns, collaborating across teams, and utilizing data analytics to enhance customer engagement and meet business goals.

Qualifications

• 5+ years of experience in brand, product or integrated marketing.
• Strong grasp of full-funnel marketing.
• Proactive, solutions-oriented attitude.

Responsibilities

• Lead integrated marketing efforts for DraftKings Sportsbook.
• Collaborate with internal teams to develop marketing strategy.
• Spearhead development of marketing briefs for campaigns.

Skills

Communication

Collaboration

Data Analysis

Project Management

Marketing Strategy

Education

Bachelor’s Degree in Marketing, Communications, Business, or a related field

Job description

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

DraftKings is looking for an Integrated Marketing Specialist to lead go-to-market strategies for our Sportsbook product. In this role, you’ll shape high-impact campaigns for critical sporting moments at DraftKings, partnering cross-functionally to ensure a cohesive customer experience across the DraftKings ecosystem. From setting objectives to activating across all stages of the funnel, you'll drive campaigns that deepen customer engagement and exceed business goals.

What you’ll do as an Integrated Marketing Specialist

• Lead integrated marketing efforts for DraftKings Sportsbook by designing and executing full-funnel marketing campaigns across Growth, Product, Content, Media, Brand, Partnerships, Creative, and more.

• Collaborate with internal team members to represent marketing needs and develop our marketing approach with an eye on effectiveness, scale and efficiency.

• Synthesize a wide range of data sources and internal metrics to develop cohesive storytelling narratives that inspire and empower cross-functional team members to effectively activate against company goals.

• Spearhead development of marketing & creative briefs to influence creative positioning and advertising materials to direct internal creative teams and external agencies to bring designed marketing plans to life in various consumer-facing channels.

• Develop OKRs for your dedicated lane of work and recommend KPI targets and measurement frameworks for performance tracking & optimizations.

• Lead company-wide kickoff meetings and follow ups to communicate project milestones, objectives and toolkits for created marketing campaigns.

• Assist in long term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows

What you’ll bring

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.

• A minimum of 5+ years of experience in brand, product, or integrated marketing with a customer-facing tech or entertainment company.

• A strong grasp of full-funnel marketing, from strategic planning through execution and optimization.

• A data-informed mindset with the ability to turn insights into action.

• Excellent communication and presentation skills with a collaborative, cross-functional approach.

• A proactive, solutions-oriented attitude with a passion for sports and consumer behavior.

• A deep curiosity towards consumer behavior and desire to put them at the forefront of key decisions.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.