Integrated Marketing Specialist

GoodRx, Inc.; Northern (KY); Hybrid; USD 72,000 - 135,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Unlimited vacation

Job summary

GoodRx is a leading prescription savings platform in the U.S. The Integrated Marketing Specialist will support broad reach paid media and integrated campaigns, working with the Senior Marketing Manager to optimize performance across Linear TV, Streaming Video and Audio, Radio, and Podcasts.

You will track KPIs, manage budgets and pacing, and assist with planning to drive revenue and efficiency. Ideal candidates have 2+ years in performance marketing, MS Office/Google Suite proficiency, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 2+ years of experience in performance marketing or advertising
• Familiarity with broad reach media (streaming video/audio, linear TV, radio, podcasts) planning and execution
• Understanding of performance marketing and ability to drive revenue and efficiency
• Strong analytical and communication skills

Responsibilities

• Support all aspects of day-to-day operations across the broad reach function and integrated marketing
• Collaborate with cross-functional internal teams and external agency partners
• Analyze performance results and provide insights and optimizations to meet KPI goals
• Support digital marketing performance monitoring and reporting efforts
• Assist in building UTMs, tracking, and QR codes for campaigns
• Manage invoicing, pacing and budget across channels
• Develop presentations and competitive analyses to communicate performance
• Support campaign planning and launch across Core Conditions, Pets, and Subscription campaigns

Skills

Performance marketing

Broad reach media

Analytics

Budget management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

MS Office / Google Suite

Job description

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions. Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role

The Integrated Marketing Specialist will play a pivotal role in marketing channel implementation and improvement, with a specific emphasis on Broad Reach Paid Media efforts and Integrated Campaign support. This person will work with the Senior Marketing Manager to maintain GoodRx’s marketing channel excellence across Linear TV, Streaming Video, Streaming Audio, Terrestrial Radio and Podcasts and also provide necessary support across larger integrated marketing efforts (Conditions, Subscriptions and Pharma Direct). Leveraging their experience working with broad reach channels, this person will provide insights and optimizations through analyzing weekly channel performance, managing budgets and pacing, and assisting with ongoing media planning. The right candidate will have a demonstrated willingness to learn, and will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.

Responsibilities

• Support all aspects of day-today operations across the broad reach function and integrated marketing
• Collaborate with cross functional internal teams across (but not limited to) paid media, PR, BI, data, and finance while also building relationships with external agency partners
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to meet KPI goals
• Support digital marketing performance monitoring and reporting efforts
• Assist in building utms, c-tracking and QR codes for Integrated Marketing campaigns as well as other cross-functional initiatives
• Manage invoicing, pacing and budget management across Broad Reach marketing channels
• Develop presentations, conduct competitive analysis and other documents to communicate performance recaps and insights to the broader marketing organization
• Support integrated campaign planning, taxonomy and launch prep, execution and reporting efforts across Core Conditions, Pets, and Subscription campaigns

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field or the equivalent in related experience.
• 2+ years of experience in performance marketing, ad agency or similar
• Familiarity with broad reach mediums such as streaming video (OTT/CTV, OLV), streaming audio, linear TV, terrestrial radio and podcasts media planning and execution
• Understanding of performance marketing and ability to work toward revenue and efficiency goals
• Skills in Microsoft Office and/or Google Suite
• Strong analytical and quantitative skills
• Strong written, verbal communication, collaboration and presentation skills

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future.

San Francisco and Seattle Offices: $86,000.00 - $138,000.00

New York Office: $79,000.00 - $127,000.00

Santa Monica Office: $72,000.00 - $115,000.00

Other Office Locations: $65,000.00 - $104,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.

Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave.

GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description.

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [e-mail] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com. We help Americans get the healthcare they need at a price they can afford. We believe everyone deserves affordable and convenient healthcare. We build better ways for people to find the best care at the best price. Our technology gives all Americans — regardless of income or insurance status — the knowledge, choice, and care they need to stay healthy. We’re here to help. Come and help us create the future of healthcare.