Sr. Director, Integrated Marketing

GoodRx; United States; Hybrid; USD 218,000 - 350,000; Full time

Benefits offered by this job

Annual bonus

Equity grants

Medical insurance

401(k) match

Unlimited vacation

Paid holidays

Job summary

GoodRx is seeking a Sr. Director, Integrated Marketing to drive go-to-market strategies and campaigns for subscription products. This hybrid role leads cross‑functional teams and combines strategic thinking with hands-on execution.

You will mentor a team of marketers, develop GTM plans for new products, and partner with Creative, Product, Analytics and CRM to deliver measurable plans that boost awareness, adoption and revenue.

Qualifications

• 15+ years in integrated marketing or product marketing.
• 4+ years in leadership roles.
• Experience leading cross-functional teams and GTM campaigns.

Responsibilities

• Mentor a team of marketers to deliver campaigns that expand awareness and drive conversion.
• Lead GTM initiatives for new products and drive user acquisition and revenue growth.
• Partner with Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, PharmaDirect, EmployerDirect, Retail and Marketing Analytics.
• Develop and oversee processes for integrated marketing activities at launches and ongoing initiatives.
• Hands-on execution to ensure on-time, on-budget delivery with high quality.
• Measure marketing investments with brand and performance metrics; establish KPIs with BI.

Skills

Leadership

Communication

Strategic thinking

Analytics

Digital marketing

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing or Business

MBA preferred

Job description

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About The Role

We are seeking an experienced and visionary Sr. Director, Integrated Marketing. This hybrid role requires someone with expertise in both integrated and product marketing to drive go-to-market strategies and comprehensive marketing campaigns for GoodRx. You will lead cross‑functional teams to build and execute marketing plans that engage consumer and healthcare audiences and drive adoption within GoodRx’s subscription products.

This Sr. Director, Integrated Marketing role is a high‑impact leadership position. It requires an individual who is both a strategic thinker and a successful tactician; someone who can manage a team of junior marketers while also rolling up their own sleeves to execute work.

Key Responsibilities

• Manage and mentor a team of marketers to deliver high quality marketing campaigns that expand awareness and drive conversion for GoodRx’s telehealth subscription, pets and healthcare professional offerings.
• Lead go-to-market marketing initiatives for new products. Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth.
• Partner closely with cross-functional teams including Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, PharmaDirect, EmployerDirect, Retail and Marketing Analytics to ensure the delivery of holistic and measurable marketing plans.
• Develop and oversee processes to enable the seamless delivery of integrated marketing activities for go-to-market launches and ongoing marketing initiatives.
• Be a hands‑on marketer as needed. Manage the day-to-day execution of marketing initiatives to ensure these are delivered on time, on-budget and with the highest level of quality. This includes developing robust tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners, including senior leadership.
• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics. Partner with Business Intelligence to establish the right measurement frameworks and KPIs for assessment.

Education & Experience

• Education: Bachelor’s degree in Marketing, Business or related field or the equivalent in years of experience. Master’s degree or MBA is strongly preferred.
• Experience: 15+ years of experience in an integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree), with at least 4+ years in a leadership role.

Skills & Qualifications

• Proven leadership experience, with the ability to inspire and motivate cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
• Strategic thinking and analytical skills, with a data-driven approach to decision-making.
• Highly organized and detail-oriented. Able to establish effective processes to ensure campaigns are delivered efficiently and with high impact.
• Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
• A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
• A growth mindset and a curiosity for learning, willingness to experiment, iterate, and adapt to changing environments and feedback.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

San Francisco And Seattle Offices

$218,000.00 - $350,000.00

New York Office

$200,000.00 - $321,000.00

Santa Monica Office

$182,000.00 - $292,000.00

Other Office Locations

$164,000.00 - $263,000.00

Benefits

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company‑paid short-term and long-term disability, and more!

Diversity & Inclusion

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in this job description. Please still get in touch – we’d love to connect and see if you could be good for the role!

Accommodations

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [e-mail].

Official Communication

All official communication will only be sent from @goodrx.com or [e-mail] addresses.

About GoodRx

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and millions of consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.