Integrated Marketing Specialist

Kontoor Brands; Greensboro (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Kontoor Brands is seeking an Integrated Marketing Specialist to enhance Wrangler's digital media presence. The ideal candidate will work closely with various teams to produce engaging content, support marketing campaigns, and ensure brand integrity across all channels. This role requires creativity, strong communication skills, and the ability to thrive in a fast-paced environment, making it perfect for candidates passionate about fashion and marketing.

Benefits

Comprehensive benefits package

Paid Parental Leave

Flexible Fridays

Tuition Reimbursement

Qualifications

• Experience in advertising development and media buying.
• Proficiency in budgeting and financial processes.
• Strong interpersonal and presentation skills.

Responsibilities

• Execute strategic marketing programs and campaigns.
• Manage internal and external creative partners.
• Coordinate pre and post-production for creative assets.

Skills

Communication

Creativity

Problem Solving

Attention to Detail

Education

Bachelor's degree in relevant field

Tools

Adobe Creative Suite

Airtable

InVision

Canva

Job description

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Integrated Marketing Specialist

The Integrated Marketing Specialist will support the Sr. Integrated Marketing Coordinator in building an elevated digital media presence for Wrangler with a focus on building brand love and content production. This hands-on role will engage directly with our ecommerce, merchant, design, and sales teams to help create engaging digital content that will live across all digital platforms. They will be a self-starter with a role up their sleeves attitude and passion for fashion and beautiful creative. They will support key seasonal selling and storytelling moments and alongside brand social content. They will support strategic digital marketing plans and help bring them to life. The ideal candidate must be curious, creative, and passionate about content production and digital media, and is a natural problem solver who thrives in a dynamic, fast-paced environment.

Key Responsibilities:

• Partners with Sr. Integrated Marketing Coordinator to execute strategic marketing programs and campaigns, focused on key ecomm launches, to drive awareness, interest, and purchase intent for the Wrangler brand and its products
• Manages internal and outside creative services partners to adherence to brand guidelines. Works to ensure and preserve brand integrity within all marketing elements and maintain brand's values in the global marketplace
• Collaborates with product teams to ensure superior and consistent communications around fit, styling, and representation of seasonal product stories
• Collaborates with internal teams and agency partners to brainstorm creative content and campaigns
• Coordinates pre and post-production for all creative assets and manages the distribution and organization of all assets
• Assists with budget management, processing vendor invoices from submission to payment, ensures project budgets are on target, and partnering with Sr. Integrated Marketing Coordinator on budget reconciliation

Qualifications and Experience:

• Bachelor's degree or equivalent from four-year college or university (ideally with a fashion/ retail background)
• Experience and knowledge with advertising development, media buying, packaging, promotions, public speaking, and preparing/presenting presentations
• Experience working within and a multi-functional marketing team in retail/fashion or apparel
• Experience with monthly budgeting and billing
• Lifestyle and studio photoshoot and postproduction process and calendarization
• Has excellent interpersonal communication skills with the ability to clearly articulate to internal and external stakeholders. Demonstrates sharp writing skills
• Possesses impeccable attention to detail and the ability to multi-task, prioritize and juggle projects effectively. Meets personal deadlines and helps ensure that the team and agency deadlines are never missed. Demonstrates resourcefulness and intellectual curiosity
• Successfully and collaboratively partners with cross-functional teams to align on key brand stories, product launches, and initiatives
• Has an eye for visual aesthetics, including formatting and layout, imagery + fashion trends and produces polished deliverables
• Strong computer skills (Outlook, Word, Excel, PowerPoint) - can quickly build an effective, polished slide deck or update formulas to maintain a budget tracking document. Knowledge and experience with Adobe Creative Suite, Airtable, InVision, Box, and Canva a plus

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.