Integrated Marketing Specialist

Allegro MicroSystems; Auburn Hills (MI); On-site; USD 75,000 - 110,000; Full time

Job summary

Allegro MicroSystems is seeking an Integrated Marketing Specialist to turn our technologies and priorities into coordinated programs across channels and partners. You’ll work with product, sales, and growth marketing to plan campaigns, support launches, and maintain consistent brand messaging.

In this role you’ll bring structure to complex projects, align cross-functional teams, and translate technical information into clear content for customers and partners across web, email, press materials,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of integrated marketing, marketing communications, campaign management, or related field in B2B/tech.
• Experience planning and executing campaigns across multiple channels.
• Strong project management and cross-functional coordination.
• Excellent writing and editing skills.
• Collaborative cross-functional mindset.
• Experience with marketing technology platforms.

Responsibilities

• Plan and execute integrated marketing programs for product launches across channels.
• Coordinate messaging, deliverables, timelines, and channels with cross-functional teams.
• Translate technical information into clear content for customers and partners.
• Manage campaigns across internal teams and external agencies to stay on track.
• Track results and share insights to improve future programs.

Skills

Integrated marketing

Campaign management

Channel marketing

Content creation

Cross-functional collaboration

Project management

Writing/editing

Data-driven optimization

Education

Bachelor's degree in Marketing/Communications/Business

Job description

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

As an Integrated Marketing Specialist, you’ll help turn Allegro’s technologies and market priorities into coordinated marketing programs that reach customers through Allegro’s channels and distribution partners. Working across product, sales, communications, and growth marketing teams, you’ll plan and execute campaigns, support product launches, develop partner marketing programs, and keep messaging and brand execution consistent. You’ll bring structure to complex projects, move work forward across teams, and use results to improve what we do next.

What You’ll Do

Integrated Campaigns and Launches

• Plan and execute integrated marketing programs that support Allegro’s product launches, application priorities, and broader business goals.
• Bring together product, growth marketing, communications, web, and regional teams to align messaging, deliverables, timelines, and channels.
• Translate technical information into clear, compelling content for customers and partners, including web pages, emails, press materials, and social media.
• Coordinate launch and campaign activities across internal teams and external agencies, keeping projects on track from planning through execution.
• Track results, share insights with stakeholders, and identify ways to improve future programs.

Partner and Marketing Operations

• Develop and execute co-marketing programs with distribution partners to expand Allegro’s reach and support customer engagement.
• Serve as a marketing point of contact for partner initiatives, coordinating plans, content, and campaign execution with internal and external teams.
• Help maintain consistent messaging and brand presentation across partner and Allegro marketing channels.
• Manage Allegro’s internal brand store, including vendor coordination, inventory, and the employee experience.

What You’ll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in integrated marketing, marketing communications, campaign management, channel marketing, or a related field, preferably in a B2B or technology environment
• Demonstrated experience planning and executing marketing campaigns or product launches across multiple channels
• Strong project management skills with the ability to coordinate stakeholders, manage competing priorities, and move projects from conception to completion
• Excellent writing and editing skills, with the ability to turn complex or technical information into clear, audience-focused content
• A collaborative approach to working cross-functionally with product, communications, sales, digital, and external partners
• Strong judgment, attention to detail, and a proactive, self-starter mindset
• Experience tracking and using campaign results and stakeholder feedback to assess performance and improve future programs
• Working experience with the following marketing technology

Why Allegro?

Join Allegro and become part of a team where your contributions truly matter.

We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.

Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.

You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.

Join Us—and Help Build What’s Next.

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.