Technical Product Marketing Engineer

Allegro MicroSystems; Richardson (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Allegro MicroSystems in Richardson, TX, seeks a Strategic Marketing Manager to drive roadmap definition, new product development, and global business development for Magnetic Current Sensing.

The role blends commercial acumen with technical depth in power conversion and motor drives, translating customer challenges into next-gen sensing solutions. Travel up to 25% is expected.

Qualifications

• Bachelor or Master of Science in Electrical Engineering, Computer Engineering, or a related technical field.

Responsibilities

• Define, update, and execute the global product roadmap for Magnetic Current Sensing portfolio.
• Product Definition & Concept Development: author and present technical concept proposals for next-generation products and align with internal stakeholders and lead customers.
• NPI Lifecycle Management: drive IC development from concept to RTM, coordinating with engineering for cost-effective, timely designs.
• Collaborate with global sales, distribution partners, and key accounts to convey system-level value of Allegro’s products in high-voltage power applications.
• Engage lead customers to identify system-level requirements and develop joint development strategies.
• Work with digital marketing to create technical collateral, thought leadership content, and campaigns to promote Allegro.
• Build cross-functional relationships with Sales, Application Engineering, and other sensor lines; support events and tradeshows.

Education

EE/CE degree

Job description

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

Allegro MicroSystems (ALGM) is seeking a Strategic Marketing Manager to drive roadmap definition, new product development, and global business development for our fast-growing Magnetic Current Sensing business. The ideal candidate possesses a unique blend of commercial business acumen and systems-level technical expertise in power conversion and motor drives. In this role, you will sit at the center of innovation—translating complex customer challenges in high‑voltage systems into our next generation of market‑leading current sensing products. If you are highly motivated, relationship‑driven, and passionate about scaling a high‑growth technology portfolio, this is the perfect opportunity to make a global impact.

What You Will Do

• Define, update, and execute the short‑and‑long‑term global product roadmap for our Magnetic Current Sensing portfolio to maximize worldwide market growth.
• Product Definition & Concept Development: Author and present compelling technical concept proposals for next‑generation products, driving alignment with both internal stakeholders and external lead customers.
• NPI Lifecycle Management: Champion integrated circuit (IC) development activities from initial product concept through Release‑to‑Market (RTM). Collaborate with engineering to ensure cost‑effective designs that meet cycle‑time, revenue, and profit margin goals.
• Partner directly with the global sales team, distribution partners, and key accounts to distill and convey the system‑level value of Allegro’s products in high‑voltage power conversion and control applications.
• Engage deeply with lead customers to identify emerging system‑level requirements, formulate joint development/partnership strategies, and secure technical design‑ins.
• Collaborate with the digital marketing team to create technical collateral, thought leadership content, and targeted brand awareness campaigns to promote Allegro in key market segments.
• Build strong, cross‑functional relationships with Sales, Application Engineering, and other sensor product lines to expand our total addressable market. Support key industry events, webinars, and tradeshows.

What You Will Need

• Bachelor or Master of Science degree in Electrical Engineering, Computer Engineering, or a related technical field.
• 5+ years of experience in the semiconductor or electronics industries, with a strong preference for candidates familiar with magnetic sensors, power electronics, or high‑voltage systems.
• Proven understanding of product marketing, market research, business planning, and successful data‑driven go‑to‑market (GTM) strategies.
• Solid grasp of systems or applications engineering, particularly regarding power and control systems in high‑voltage power conversion and motor drives.
• Outstanding interpersonal skills with the ability to confidently present technical and business concepts to both senior leadership and customer executives.
• Highly organized, proactive, and self‑motivated mindset with a proven ability to drive complex cross‑functional projects to closure.
• Ability and willingness to travel globally (US, Europe, and Asia) up to 25% to support customer engagements and corporate events.

Why Allegro?

Join Allegro and become part of a team where your contributions truly matter.

We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting‑edge solutions, and drive continuous improvement.

Your work will create a Real Impact by solving complex real‑world challenges that fuel our success and shape the future of technology.

You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.

Join Us—and Help Build What’s Next.

At Allegro, we are committed to providing a harassment‑free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.