Integrated Marketing Campaign Lead

Allegro MicroSystems; Auburn Hills (MI); On-site; USD 75,000 - 110,000; Full time

Job summary

Allegro MicroSystems is seeking an Integrated Marketing Specialist to turn our technologies and priorities into coordinated programs across channels and partners. You’ll work with product, sales, and growth marketing to plan campaigns, support launches, and maintain consistent brand messaging.

In this role you’ll bring structure to complex projects, align cross-functional teams, and translate technical information into clear content for customers and partners across web, email, press materials,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of integrated marketing, marketing communications, campaign management, or related field in B2B/tech.
• Experience planning and executing campaigns across multiple channels.
• Strong project management and cross-functional coordination.
• Excellent writing and editing skills.
• Collaborative cross-functional mindset.
• Experience with marketing technology platforms.

Responsibilities

• Plan and execute integrated marketing programs for product launches across channels.
• Coordinate messaging, deliverables, timelines, and channels with cross-functional teams.
• Translate technical information into clear content for customers and partners.
• Manage campaigns across internal teams and external agencies to stay on track.
• Track results and share insights to improve future programs.

Skills

Integrated marketing

Campaign management

Channel marketing

Content creation

Cross-functional collaboration

Project management

Writing/editing

Data-driven optimization

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Allegro MicroSystems is seeking an Integrated Marketing Specialist to turn our technologies and priorities into coordinated programs across channels and partners. You’ll work with product, sales, and growth marketing to plan campaigns, support launches, and maintain consistent brand messaging.

In this role you’ll bring structure to complex projects, align cross-functional teams, and translate technical information into clear content for customers and partners across web, email, press materials,