Integrated Marketing - Senior Marketing Manager

MedStar Health; Superior (WI); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the industrial sector seeks a Senior Marketing Manager to drive marketing strategies that foster growth in key segments such as metalworking and manufacturing. This remote opportunity requires proven experience in developing effective marketing campaigns, leading a team, and managing a comprehensive marketing budget.

Benefits

Paid time off and paid holidays

Employee bonus program

401(k) with company match

Paid life, short-term and long-term disability insurance

Competitive health benefits

Health savings account (HSA) options

Affordable group dental and vision insurance

Employee discount on product

Qualifications

• 5-10 years marketing experience with successful campaigns.
• Knowledge of marketing trends and best practices.
• Ability to manage competing projects and priorities.

Responsibilities

• Develop and implement Industrial Integrated Marketing Strategy.
• Oversee content strategies, including blogs and whitepapers.
• Manage tradeshow strategy and integrated marketing campaigns.

Skills

Decision-making

Attention to detail

Communication

Presentation

Project management

Education

Bachelor's or Associate's degree in business, marketing or related field

Bachelor's degree in Marketing (preferred)

Tools

Microsoft Office

CRM

Job description

The AMSOIL Marketing team has a great opportunity for a Senior Marketing Manager for our Industrial segment of business. This is a great opportunity for a highly motivated marketing professional with proven experience in industrial markets, such as metalworking/metal stamping, foundries and steel, pulp and paper, and plastics manufacturing. In this high-impact role, you'll develop and execute marketing strategies that build awareness and drive growth in key markets through successful ad generation and nurturing campaigns for AMSOIL Industrial.

This is a remote, work-from-home position but may report to headquarters in Superior, WI on an as-needed basis.

Core Responsibilities:

Strategic Marketing Leadership

• Work with Director, Integrated Marketing to develop and implement the Industrial Integrated Marketing Strategy aligned with business objectives.


• Create and oversee Account-Based Marketing (ABM) plans to target key industrial markets.


• Manage and develop integrated content strategies including blog content, whitepapers, case studies, technical content, and sales enablement tools.


• Lead product and market launch campaigns, ensuring alignment across marketing, sales, and technical teams.

Content & Communication Strategy

• Oversee Lubrication Logics content: technical content strategy, blog creation, and development.


• Drive the creation of high-value content such as whitepapers, case studies, testimonials, and customer success stories.


• Lead development of the blog content calendar and editorial strategy to support SEO, thought leadership, and lead generation.

Tradeshow & Campaign Execution

• Manage overall tradeshow strategy, including attendance planning, booth booking, and individual show strategies.


• Support integrated marketing campaigns with strong storytelling and cross-channel execution.

Sales Enablement & Customer Journey

• Develop a sales enablement collateral strategy that aligns with buyer journey stages and industrial personas.


• Build and maintain a journey mapping strategy to improve conversion rates and customer experience.

Digital & Web

• Guide website content development to ensure technical accuracy, SEO optimization, and audience engagement.


• Assist with social media as needed.

Analytics & Budgeting

• Work with Director of Integrated Marketing to develop and maintain the industrial marketing budget, ensuring ROI-driven investments.


• Establish and monitor funnel attribution models to improve marketing efficiency and effectiveness.


• Collaborate with Sales to optimize lead generation and conversion strategy through data insights.

Team Leadership & Collaboration

• Lead a team of integrated industrial marketing team members, including direct and dotted-line reports.


• Collaborate cross-functionally with Sales, Technical, and Product teams to executive on strategy and deliver key projects and presentations.


• Collaborate with internal communications and graphics agencies to bring strategies to life through aligned messaging and visual execution.


• Provide mentorship and oversight to ensure team alignment with strategic goals.

Position Requirements:

• Bachelor's or Associate's degree in business, marketing or other related field or equivalent work experience


• 5-10 years of related marketing experience with a track record of successful marketing campaigns and team leadership


• Effective decision-making skills with a keen attention to detail


• Budget management experience


• Knowledge of marketing trends, best practices and resources


• Self-motivated person with flexibility to work in a fast-paced environment


• Ability to manage multiple competing projects and shifting priorities


• Strong verbal and written communication skills


• Strong presentation skills


• Working knowledge of Microsoft Office Word, Excel, PowerPoint and CRM


• Available and eligible to travel up to 10% of time by plane and/or car

Preferred Requirements:

• Bachelor's degree in Marketing


• Experience with Account Based Marketing concepts


• Experience working in B2B marketing landscape


• Experience in industrial markets - metalworking/metal stamping, foundry and steel mill and plastics


• Passion for and/or knowledge of lead generation processes and activities


• Experience planning and executing tradeshows

Other Details:

• Remote


• Salary

Benefits:

• Paid time off and paid holidays each year


• Employee bonus program


• 401(k) with company match


• Paid life, short-term disability, and long-term disability insurance


• Competitive health benefits


• Health savings account (HSA) and flexible spending account (FSA) options


• Affordable group dental, vision, critical illness, and accident insurance


• Employee discount on product

If you have any questions or need assistance with the application process, please email: [e-mail]


Equal Opportunity Employer/Veterans/Disabled
AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.