Integrated Marketing Manager

dress_for_the_day; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Integrated Marketing Manager to spearhead digital marketing initiatives and drive strategic campaigns. This pivotal role involves managing digital budgets, optimizing email marketing efforts, and enhancing customer loyalty through effective CRM strategies. The ideal candidate will possess a strong background in digital marketing with a passion for data-driven decision-making. Join a forward-thinking team dedicated to revolutionizing the fashion industry through social media and innovative marketing techniques. If you're ready to make an impact in a fast-paced environment, this opportunity is for you!

Qualifications

• 3-5 years of digital marketing experience, preferably in retail or direct sales.
• Strong analytical skills and knowledge of email marketing fundamentals.

Responsibilities

• Lead digital marketing strategy and manage campaigns across various channels.
• Own email campaign production and optimize retention strategies.

Skills

Digital Marketing Strategy

Email Marketing

CRM Management

SEO/SEM

Analytical Skills

Budget Management

Website Analytics

HTML/CSS Knowledge

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Microsoft Office

Adobe Creative Suite

Job description

Chloe + Isabel is seeking an INTEGRATED MARKETING MANAGER to lead the planning and execution of all digital marketing efforts for the company. This position will drive strategic marketing campaigns and CRM programs across a variety of digital channels, including paid social, retargeting, web, SEM, email marketing, and more. With a focus on retention, engagement, and conversion, this role will own end-to-end campaign management of various marketing programs, from pre-production and briefing to development, execution, and reporting. This position reports directly to the Vice President of Marketing.

RESPONSIBILITIES:

PAID DIGITAL

• Develop and manage the company’s digital marketing strategy and cadence across web channels, including paid social, SEO/SEM, and affiliate marketing.
• Manage the digital budget, including monitoring and reporting on critical marketing metrics, providing trend analysis and driving spend optimization.
• Leverage performance data and audience insights to recommend strategies, guide implementation and optimize growth in alignment with key business goals.

EMAIL MARKETING

• Own end-to-end email campaign production, from campaign and segment setup to deployment, optimization, and reporting.
• Manage databases and subscriber lists, and work to minimize list decay and unsubscribes while increasing productivity through targeted campaigns.
• Collaborate cross-functionally to improve email segmentation and personalization strategies through testing of subject lines, CTAs, and creative assets.

CRM + LOYALTY

• Manage retention and loyalty strategies to reduce customer churn, increase engagement, and maximize lifetime value.
• Assist in the strategy, execution, and hindsight of promotional campaigns, with a focus on driving loyalty and better understanding the customer.
• Build and maintain reporting dashboards that support ongoing marketing initiatives and future iterations of the Chloe + Isabel loyalty program.

REQUIREMENTS:

• Bachelor’s degree required in Marketing or Advertising preferred.
• Minimum 3-5 years of experience in digital marketing; background in retail and/or network marketing/direct sales is preferable.
• Demonstrable experience managing paid digital, email, and/or CRM programs.
• In-depth knowledge of website analytics tools (e.g., Google Analytics).
• Knowledge of email fundamentals: CSS and HTML, CAN-SPAM, segmentation, mail merge, performance metrics, etc.
• Results-driven with exceptional analytical, conceptual, and problem-solving abilities.
• Microsoft Office 2011; proficiency in the Adobe Creative Suite is a plus but not required.
• Ability to wear multiple hats in a fast-paced, deadline-driven startup environment.
• Desire to learn and be part of a collaborative, close-knit team.

PLEASE NOTE: Chloe + Isabel does not currently provide sponsorship for employment visas. Employment is contingent upon legal work authorization with documents that satisfy Form I-9, Employment Eligibility Verification.

A BIT ABOUT US: Chloe + Isabel is revolutionizing fashion with cutting-edge social media innovation for stylish, entrepreneurial women! At the heart of our business is our Merchandiser community comprised of fashion-loving, socially savvy, entrepreneurial women who sell our exclusive jewelry line through in-home pop-up shops and their own personalized C+I online boutiques. From our studio in New York City, Chloe + Isabel designs jewelry for every woman from daring trend-setter to timeless, refined styles. Chloe + Isabel jewelry has been featured in Glamour, InStyle, Lucky, Us Weekly, OK!, Real Simple, Refinery29, StyleCaster, Mashable, Forbes, Huffington Post and more!