Brand Manager-Integrated Marketing

Brooks Brothers; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in the fashion retail industry is seeking a Brand Manager to develop and implement integrated marketing strategies aimed at driving brand growth. The role entails collaboration with various departments for cohesive marketing campaigns, managing budgets, and analyzing market trends. Ideal candidates will possess a strong educational background in business or marketing and significant experience in retail marketing, ensuring alignment with brand objectives and market demands.

Benefits

Health care benefits (medical, prescription, dental, vision)

Company paid life insurance and long-term disability

401(k) plan with company match

Paid time off programs starting with 15 days

Flexible work schedule

Generous employee discount program

Qualifications

• 5+ years of proven marketing experience in fashion or retail.
• Successful track record in developing results-oriented marketing programs.
• Strong written and oral communication skills.

Responsibilities

• Develop and execute marketing strategies to drive brand growth.
• Collaborate with cross-functional teams to align marketing with product launches.
• Monitor and report on marketing initiative effectiveness.

Skills

Project Management

Analytical Skills

Strategic Thinking

Interpersonal Skills

Education

Bachelor's degree in business or marketing

Job description

11 Pennsylvania Plaza, New York, NY 10001, USA

Job Description

The Brand Manager is responsible for developing and executing targeted, integrated marketing strategies to support and drive growth for the Brand. This role involves collaborating with cross-functional teams to create cohesive marketing plans that align with the Brand’s key objectives and resonate with the target audience.

Core Accountabilities
• Drive the development, execution and performance reporting of integrated annual and seasonal brand marketing campaigns that support and complement the go-to-market campaigns, align with brand activations, increase brand awareness and drive traffic to commerce channels
• Collaborate with the Merchandising, Design, E-Commerce and Creative teams to align marketing initiatives with product launches, seasonal stories, and key promotions.
• Monitor, recap and report on the effectiveness of marketing initiatives, utilizing data to optimize future campaigns.
• Develop integrated marketing program hindsight reports with recommendations for future execution.
• Prepare monthly recap of marketing programs and results
• Partner with cross-functional teams to develop testing and measuring methodology for marketing programs
• Manage the marketing calendar
• Manage communication with cross-functional partners on ad hoc marketing requests
• Manage Retail Marketing in the development and implementation of campaigns (consumer-facing, in-store, local opportunities, digital campaigns).
• Create and implement plans for new store openings, closures, and relocations.
• Analyze market trends and consumer insights to inform marketing strategies and identify growth opportunities. Prepare a quarterly competitive analysis report for the leadership team
• Assist with marketing programs and campaigns for wholesale and licensing partners, as needed
• Assist with go-to-market strategy as needed
• Manage marketing budgets and timelines, ensuring efficient allocation of resources and timely execution of campaigns.

Leadership Expectations:
• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships, driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as Brooks Brothers advocate in the industry and marketplace.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Education / Experience Required:
• Bachelor's degree, preferably in business or marketing
• 5+ years of proven marketing experience with a focus in fashion, retail and lifestyle
• Successful track record in development of results-oriented retail marketing programs
• Excellent project management skills
• Understanding and passion for retail
• Strong analytical and problem-solving skills, strategic thinking
• Superior written and oral communication skills.
• Strong interpersonal skills and ability to work with people/functions at many levels
• Ability to manage multiple projects over multiple focus areas in a fast-paced environment

Pay is based on several factors including but not limited to position offered and work experience. In addition to your salary, Catalyst Brands offers a benefits package, including health care (medical, prescription, dental, vision), company paid life insurance and long term disability, 401(k) plan with company match, paid time off programs starting with minimum 15-days based on role, overtime pay (if hourly), flexible work schedule, and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found here: https://sparcbenefits.com/Candidate-Benefits-Highlights

Reasonable Accommodation

The Company is committed to providing reasonable accommodation to enable qualified employees with disabilities to perform the essential functions of their jobs as required by the Americans with Disabilities Act (ADA).

Catalyst Brands is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to remain in a stationary position for up to 8 hours per day
• Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
• Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
• Ability to reach at or below shoulder level
• Ability to carry equipment, move boxes/samples, etc.
• For Stores & Distribution Centers : Bend, lift, open and move product and fixtures up to 50 lbs., as needed.

Please note that the deadline for submitting your application for this position is three weeks from the date the job posting was published.

11 Pennsylvania Plaza, New York, NY 10001, USA