Integrated Marketing Manager

GOOD GOOD; Austin (TX); On-site; USD 60,000 - 85,000; Full time

Job summary

A creative food brand in Austin seeks an Integrated Marketing Manager to lead their social media strategy and enhance community engagement. The ideal candidate should have 2–4 years of experience in social media management, focusing on content creation for platforms like Instagram and TikTok. This position emphasizes building genuine relationships, analyzing engagement trends, and contributing to local activations. The role requires a strong aesthetic eye and a passion for modern brands.

Qualifications

• 2–4+ years experience managing social media for a brand, preferably in CPG, food, lifestyle, or wellness.
• Proven ability to own social strategy and execute day‑to‑day content.
• Strong eye for aesthetics, storytelling, and pacing.

Responsibilities

• Create and edit engaging short‑form content for Instagram and TikTok.
• Define content pillars, platform goals, and success metrics.
• Track performance and analyze engagement and growth.

Skills

Social media management

Content creation

Community engagement

Trend analysis

Tools

Instagram

TikTok

Gorgias

Job description

Integrated Marketing Manager (Austin-Based)

Location: Austin, TX (in-person)

Reports to: Director of Marketing

The Role

GOOD GOOD is looking for a creative, strategic, and hands‑on Integrated Marketing Manager to own our social strategy, day‑to‑day execution, and community presence across platforms—while bringing the brand to life in Austin through activations, creator moments, and culture‑driven storytelling.

This role blends content creation, strategy ownership, community building, and agency management. You’ll be responsible for how GOOD GOOD shows up online, how we connect with our audience in DMs and comments, and how we turn real‑world moments into scroll‑stopping content.

RESPONSIBILITIES

CONTENT CREATION

• Create, capture, and edit engaging short‑form content for Instagram, TikTok, and other platforms
• Own content creation across product launches, campaigns, influencer moments, events, founder/leadership content, and evergreen brand storytelling
• Capture high‑quality iPhone‑first video and stills, including behind‑the‑scenes, lifestyle, food, and in‑motion moments
• Ensure all content aligns with GOOD GOOD’s visual identity, tone of voice, and brand standards
• Edit content for both organic and paid social, with a strong understanding of what performs

SOCIAL STRATEGY & SOCIAL MEDIA MANAGEMENT

• Create, own, and evolve the social strategy across platforms
• Define content pillars, platform goals, and success metrics
• Own the social content calendar, scheduling and publishing across all platforms
• Publish posts, stories, Reels, TikToks, and lead periodic TikTok Lives
• Manage IG Highlights, broadcast channels, giveaways, collaborations, and community moments
• Track performance and surface insights on what’s resonating and the why or why not

COMMUNITY ENGAGEMENT

• Act as a frontline brand ambassador for GOOD GOOD
• Be active daily in DMs, comments, and tagged content, building genuine relationships with our community
• Engage in an on‑brand, thoughtful, and timely manner
• Identify brand advocates, creators, and superfans through social interactions
• Flag FAQs and feedback to the broader team

PLATFORM GROWTH & TREND ANALYSIS

• Stay deeply tapped into emerging trends, formats, sounds, creators, and platform updates
• Proactively pitch new content series, reactive moments, and creative concepts
• Identify opportunities to grow reach, engagement, and cultural relevance
• Support organic creator amplification and reposting strategies

INFLUENCER & CREATOR SUPPORT

• Help identify and vet creators for paid and organic partnerships
• Support influencer seeding, content tracking, and reposting
• Assist with campaign‑based influencer guidelines and toolkits
• Partner to support creator and influencer invite lists for events and activations

AUSTIN ACTIVATIONS & BRAND BUZZ

• Bring GOOD GOOD to life locally through Austin‑based activations, pop‑ups, tastings, events, and partnerships
• Build relationships with local creators, cafés, studios, and community groups
• Turn every activation into content — and every piece of content into a story
• Be a visible, on‑the‑ground representative of the brand in Austin

REPORTING & INSIGHTS

• Support quarterly campaign recaps, and influencer summaries
• Track KPIs including reach, engagement, growth, and content performance
• Monitor competitor benchmarks and industry trends to inform strategy

FOUNDER & LEADERSHIP CONTENT

• Proactively pitch platform‑native content ideas featuring GOOD GOOD leadership
• Capture behind‑the‑scenes moments including tastings, meetings, travel, product development, and brand moments
• Provide light direction during capture to ensure content feels natural and on‑brand
• Edit and publish founder/leadership content while maintaining a cohesive GOOD GOOD voice

CROSS‑FUNCTIONAL COLLABORATION

• Partner closely with Operations, Marketing, E‑commerce, and Sales teams
• Align content with campaigns, launches, and retail moments
• Maintain clear communication to ensure timelines and priorities stay on track

CUSTOMER EXPERIENCE & MARKETING SUPPORT (GORGIAS)

• Serve as a secondary point of support in Gorgias, responding to marketing‑related customer inquiries such as promotions, product questions, availability, ingredients, digital orders, and campaign‑related issues.
• Partner with the customer service or operations team to elevate order, shipping, or fulfillment issues as needed.
• Monitor customer feedback and recurring questions to surface insights back to the internal team (e.g., PDP confusion, promo clarity, messaging gaps).
• Help ensure a consistent, on‑brand voice across customer‑facing communications tied to marketing initiatives and product launches.

QUALIFICATIONS

• 2–4+ years experience managing social media for a brand (CPG, food, lifestyle, or wellness preferred)
• Proven ability to own social strategy and execute day‑to‑day content
• Strong familiarity with Instagram and TikTok, especially short‑form video
• Comfortable capturing content in real time at events, meetings, and activations
• Strong eye for aesthetics, storytelling, and pacing
• Experience working with agencies and external partners
• Highly organized, proactive, and confident communicating ideas
• Passionate about food, culture, community, and modern brands
• Based in Austin, TX

Why This Role Matters

This role is critical to how GOOD GOOD shows up in the world. You won’t just be posting content – you’ll be shaping the voice, building the community, and creating the moments that help drive the brand forward.