Integrated Marketing Lead - Cultural Experiences

Washington Pavilion; Sioux Falls (SD); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401K Match

Paid Time Off

Employee Perks

Job summary

Washington Pavilion Management, Inc. (WPMI) is seeking an experienced Marketing Manager to lead integrated marketing initiatives across a diverse portfolio of cultural, educational, and hospitality experiences.

This leadership role focuses on developing and executing strategies that drive audience engagement, revenue growth, brand awareness, and community impact for museums, memberships, and food & beverage operations. A collaborative leader with strong execution is essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of five years of professional marketing and communications experience.
• Minimum of two years of supervisory or team leadership experience.
• Demonstrated success leading integrated marketing campaigns across multiple channels.
• Strong project management and organizational skills.
• Exceptional written, verbal, and interpersonal communication abilities.

Responsibilities

• Lead the development, execution, and optimization of integrated marketing campaigns for assigned business units and initiatives.
• Serve as the primary marketing liaison for internal stakeholders and organizational partners.
• Translate strategic goals into actionable marketing plans, timelines, and deliverables.
• Manage campaign execution across paid, earned, shared, and owned media channels.
• Monitor campaign performance and recommend adjustments to improve results and maximize ROI.
• Ensure brand consistency, messaging alignment, and editorial quality across all marketing efforts.

Skills

Five years marketing

Leadership experience

Integrated marketing

Project management

Content strategy

AP style

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Tools

Microsoft Office

Digital marketing platforms

Job description

Washington Pavilion Management, Inc.(WPMI) is seeking an experienced and strategic Marketing Manager to lead integrated marketing initiatives across a diverse portfolio of cultural, educational, and hospitality experiences.

This leadership role is responsible for developing and executing marketing strategies that drive audience engagement, revenue growth, brand awareness, and community impact for the Washington Pavilion’s museums and memberships, education programs, and food and beverage operations.

The ideal candidate is a collaborative leader who combines strategic thinking with strong execution, enjoys managing people and projects, and thrives in a fast-paced, mission-driven environment.

• Lead the development, execution, and optimization of integrated marketing campaigns for assigned business units and initiatives.
• Serve as the primary marketing liaison for internal stakeholders and organizational partners.
• Translate strategic goals into actionable marketing plans, timelines, and deliverables.
• Manage campaign execution across paid, earned, shared, and owned media channels.
• Monitor campaign performance and recommend adjustments to improve results and maximize return on investment.
• Ensure brand consistency, messaging alignment, and editorial quality across all marketing efforts.

Oversee marketing strategies and initiatives supporting:

• Museums and Memberships
• Visual Arts Center
• Kirby Science Discovery Center
• Sweetman Planetarium
• Membership growth and retention
• Exhibitions and guest experiences
• Education Programs
• Youth camps and classes
• Family programming
• Adult education offerings
• Food & Beverage Operations
• Parlour Ice Cream
• The Lodge Bar & Grill at Jacobson Plaza
• Additional organizational initiatives as assigned
• Directly supervise and develop marketing team members.
• Conduct regular one-on-one meetings focused on performance, development, and workload management.
• Provide coaching, mentorship, and constructive feedback.
• Lead weekly production and planning meetings.
• Prioritize resources and allocate team capacity to meet organizational goals and campaign deadlines.
• Foster a collaborative, accountable, and solutions-oriented team culture.
• Complete performance evaluations, goal setting, and payroll approvals.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of five years of professional marketing and communications experience.
• Minimum of two years of supervisory or team leadership experience.
• Demonstrated success leading integrated marketing campaigns across multiple channels.
• Strong project management and organizational skills.
• Exceptional written, verbal, and interpersonal communication abilities.
• Ability to balance strategic planning with hands-on execution.
• Proficiency in Microsoft Office and digital marketing platforms.
• Experience working within arts, entertainment, education, nonprofit, hospitality, tourism, or destination-based organizations.
• Knowledge of Associated Press (AP) Style.
• Experience managing creative development and content strategy.

What We Offer

We provide adynamic and engaging workplacewithcompetitive compensationand anoutstanding benefits package, including:

• Medical, Dental, and Vision Insurance
• Company-paid Life Insurance, Short-Term Disability, and Long-Term Disability
• 401K Retirement Plan with a 6% Company Match
• Generous Paid Time Off (including personal, sick, and holidays)
• Free Washington Pavilion Membership + Exclusive Employee Perks, including ticket and event discounts, on-site café discounts, and staff appreciation events.

Washington Pavilion Management, Inc. is entering an exciting period of growth and innovation. This position offers the opportunity to lead marketing efforts that support some of the region’s most recognized cultural, educational, and community destinations.

As Marketing Manager, you will help shape how audiences engage with our museums, educational programs, hospitality offerings, and community experiences while leading a talented team of marketing professionals.

If you are a strategic marketer, collaborative leader, and strong communicator who enjoys building meaningful connections between organizations and their audiences, we encourage you to apply.

Accessibility: If you need an accommodation as part of the employment process please contact Human Resources at
Phone: [phone]
Email: [e-mail]

Equal Opportunity Employer, including disabled and veterans.

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