Social Media Specialist

Washington Pavilion; Sioux Falls (SD); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401K Retirement Plan with 6% Company Match

Generous Paid Time Off

Free Washington Pavilion Membership

Employee discounts on tickets and events

Job summary

A cultural institution in Sioux Falls seeks a creative Social Media Specialist to capture and share engaging content across various platforms. Responsibilities include planning content calendars, creating video and photography, and engaging with community interactions. Ideal candidates have a degree in marketing, 1-2 years of social media experience, and strong writing skills. The position offers competitive compensation including a robust benefits package, and the opportunity to work in a collaborative and dynamic environment.

Qualifications

• 1-2 years of branded social media experience (internships welcome).
• Comfortable working in a fast-paced, multi-brand environment.
• Highly organized and detail oriented.

Responsibilities

• Facilitate meetings with brand stakeholders to gather content needs.
• Produce and edit video, photography, and graphics.
• Monitor comments and respond to inquiries in a professional manner.

Skills

Social media management

Content creation

Video editing

Photography

Writing skills

Organization

Education

Bachelor’s degree or equivalent experience in marketing

Job description

Love capturing live moments? Obsessed with short‑form video? Always have your phone in your hand? We're looking for a creative Social Media Specialist to help bring the Washington Pavilion and our family of brands to life online.

From Broadway musicals and local theatre to music festivals, museum programming and more, this role supports day‑to‑day organic social media content across a dynamic portfolio of brands. You’ll help tell the stories of the Washington Pavilion, Lallycooler Music Festival, Sioux Falls Orpheum Theater Center, Spotlight Theatre Company, Sioux Falls Municipal Band, The Lodge Bar & Grill, SculptureWalk and more, across Facebook, Instagram, YouTube and TikTok.

If you’re creative, organized and excited to help us connect thousands of people to arts, culture and unforgettable experiences, we’d love to meet you. This full‑time position is primarily weekday daytime hours with frequent evening and weekend event support required.

What You’ll Do

Content Planning & Coordination

• Facilitate monthly meetings with brand stakeholders to gather content needs and priorities
• Take the lead in creating, posting and managing weekly social content calendars
• Maintain organized social media files and asset libraries
• Perform background research as needed
• Contribute ideas and suggestions to improve content relevance and engagement

Content Creation & Publishing

• Produce and edit video, photography and graphics content
• Coordinate visual asset support as needed with internal designers or external partners
• Draft captions and calls to action aligned with brand voice
• Schedule and publish posts across all platforms
• Attend event and weekend events to capture, edit and post content as assigned

Community Engagement

• Monitor comments, direct messages and tagged content daily across all brand channels
• Respond to inquiries in a professional and timely manner
• Escalate sensitive or complex issues to marketing leadership
• Monitor social conversations and flag opportunities or concerns

Growth & Performance Support

• Track follower growth and engagement metrics by brand and platform
• Assist with post boosting within approved budget guidelines
• Support monthly reporting on social media performance across all brand platforms
• Identify content types that perform well and share observations
• Support special projects and campaigns as assigned

What We’re Looking For

• Bachelor’s degree or equivalent experience in marketing, communications or related field
• 1‑2 years of branded social media experience (internships welcome)
• Strong writing, photography and video editing skills
• Highly organized and detail oriented
• Comfortable working in a fast‑paced, multi‑brand environment

What We Offer

We provide a dynamic and engaging workplace with competitive compensation and an outstanding benefits package, including:

• Medical, Dental, and Vision Insurance
• Company‑paid Life Insurance, Short‑Term Disability, and Long‑Term Disability
• 401K Retirement Plan with a 6% Company Match
• Generous Paid Time Off (including personal, sick, and holidays)
• Free Washington Pavilion Membership + Exclusive Employee Perks, including ticket and event discounts, on‑site café discounts, and staff appreciation events.

Why Join Us?

At the Washington Pavilion, you’ll be part of a creative, collaborative team that brings art, science, education, and entertainment to life for our community.

If you’re a dependable team player who thrives on organization and communication, we encourage you to apply and be part of a dynamic marketing team making a meaningful impact.

Accessibility

If you need an accommodation as part of the employment process please contact Human Resources.

Phone: 605‑367‑6000

Email: [e-mail]

Equal Opportunity Employer, including disabled and veterans. Pay Transparency Policy Statement is available.