Affiliate & Creator Media Strategist

Global; Vernon Hills (IL); On-site; USD 64,000 - 78,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

401(k) with company match

Paid holidays

Job summary

Rust-Oleum is seeking a Media Strategy and Planning Specialist to lead affiliate and influencer partnerships from Vernon Hills, IL. You will recruit, onboard, and manage creators, drive incremental sales, and optimize content with marketing and consumer engagement teams.

You will collaborate with Sales, E-Commerce, and Retail partners to improve ROAS, develop briefs, and align plan activations. Strong analytics and negotiation skills are essential.

Qualifications

• 3-5 years of experience in affiliate marketing, influencer marketing, performance media, retail media, e-commerce marketing, or social commerce.
• Bachelor’s Degree in Communications, Marketing, Public Relations or related field.
• Experience managing creator or affiliate campaigns focused on measurable sales outcomes.
• Strong analytical skills with the ability to translate performance data into optimization recommendations.
• Experience using digital advertising/social media channels, tools, techniques and best practices for business.
• Experience analyzing marketing data and social analytics and identifying/communicating key insights.
• Working knowledge social listening and publishing tools including social listening software; experience with Sprout a plus.
• Working knowledge of retail affiliate and creator ecosystems, including Amazon Creator Connections, Amazon Influencer Program, retailer-owned creator programs, and commerce-driven social platforms.
• Experience with affiliate platforms and creator commerce ecosystems such as Amazon Influencer, Impact, Rakuten, Partnerize, CreatorIQ, LTK, ShopMy or similar platforms.
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus.
• Team player with the ability to collaborate across a cross-functional team.

Responsibilities

• This individual plays a key role in identifying, developing, and activating relationships with high-value talent, creators who are a part of affiliate programs (such as Amazon Creators) with the overall goal of driving sales
• Close partnership with Sales, E-Commerce, Integrated Marketing, Media Strategy, Consumer Engagement. Partner with E-Commerce teams to improve conversion performance through affiliate content, PDP optimization, ratings and reviews, and retailer content enhancements
• Focus on lower-funnel creator and influencer partnerships with a dotted line to the Consumer Engagement team, who lead on organic strategy, ensuring a seamless social experience, reflected of the Rust-Oleum brand and values
• Lead affiliate work with influencer, social and media agencies
• Recruit, onboard, and manage a portfolio of affiliate creators and partners, developing long-term relationships that drive incremental sales and content production in conjunction with the media and consumer engagement teams
• Provide support on retail media networks in partnership with Media Strategy Managers with items such as plan activation, project management of timelines, development of briefs, sourcing of content and building strong relationships with Rust-Oleum retail partners
• Define strategy to optimize influencer or creator content for advertising in conjunction with agencies and Consumer Engagement team
• Evolve media affiliate strategy based on data, acting as thought leader in affiliate marketing space for Rust-Oleum
• Drive sales while supporting broader brand awareness, consideration, and confidence objectives
• Educate end-users and build confidence when using Rust-Oleum products
• Support affiliate negotiations, commission structures, creator agreements, and promotional opportunities with agency partners and creators.
• Harness first party and third-party data to understand end-user motivations, challenges and successes of multiple target audiences
• Maintain routine reporting cadence with internal teams with progress on KPIs, sales and strategies
• Understanding of affiliate tracking, attribution, commission structures, and conversion measurement.
• Monitor affiliate program performance and optimize commissions, content strategies, and promotional tactics to improve ROAS, sales, and efficiency.
• Manage affiliate and creator budget allocations in partnership with agency and internal stakeholders.

Skills

Affiliate marketing

Influencer marketing

Performance media

Retail media

E-commerce marketing

Social commerce

Data analytics

Cross-functional collaboration

Education

Bachelor's Degree in Communications, Marketing, Public Relations or related field

Tools

Sprout Social

Google Analytics

Job description

Rust-Oleum is seeking a Media Strategy and Planning Specialist to lead affiliate and influencer partnerships from Vernon Hills, IL. You will recruit, onboard, and manage creators, drive incremental sales, and optimize content with marketing and consumer engagement teams.

You will collaborate with Sales, E-Commerce, and Retail partners to improve ROAS, develop briefs, and align plan activations. Strong analytics and negotiation skills are essential.