Affiliate Marketing & Creator Strategy Lead

Rust-Oleum Corporation; Vernon Hills (IL); On-site; USD 64,000 - 78,000; Full time

Job summary

Rust-Oleum Corporation in Vernon Hills, IL is seeking a Media Strategy and Planning Specialist to develop and activate creator relationships within affiliate programs to grow sales. You will partner with Sales, E‑Commerce, and Consumer Engagement to optimize conversions and enhance retailer content.

Responsibilities include managing creator partnerships, supporting retail media, and shaping the affiliate strategy with data-driven insights to drive ROAS and brand performance.

Qualifications

• 3-5 years of experience in affiliate marketing, influencer marketing, performance media, retail media, e‑commerce marketing, or social commerce.
• Bachelor’s Degree in Communications, Marketing, Public Relations or related field
• Experience managing creator or affiliate campaigns focused on measurable sales outcomes.
• Strong analytical skills with the ability to translate performance data into optimization recommendations.
• Experience using digital advertising/social media channels, tools, techniques and best practices for business
• Experience analyzing marketing data and social analytics and identifying/communicating key insights
• Working knowledge social listening and publishing tools including social listening software; experience with Sprout a plus
• Working knowledge of retail affiliate and creator ecosystems, including Amazon Creator Connections, Amazon Influencer Program, retailer‑owned creator programs, and commerce‑driven social platforms.
• Experience with affiliate platforms and creator commerce ecosystems such as Amazon Influencer, Impact, Rakuten, Partnerize, CreatorIQ, LTK, ShopMy or similar platforms.
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
• Team player with the ability to collaborate across a cross‑functional team

Responsibilities

• Identify, develop, and activate relationships with high-value talent and creators in affiliate programs to drive sales.
• Partner with Sales, E-Commerce, Integrated Marketing, Media Strategy, Consumer Engagement to improve conversions through affiliate content.
• Lead influencer and creator partnerships with media agencies; manage portfolio of creators for long-term sales growth.
• Support retail media networks with plan activation, timelines, briefs, content sourcing, and retailer relationships.
• Define strategies to optimize influencer content for advertising with agencies and Consumer Engagement.
• Evolve media affiliate strategy based on data and act as a thought leader in affiliate marketing for Rust‑Oleum.
• Drive sales while contributing to brand awareness and confidence objectives.
• Educate end-users and build confidence when using Rust‑Oleum products.
• Negotiate affiliate/composer agreements and promotional opportunities with agencies and creators.

Skills

Affiliate marketing

Influencer marketing

Performance media

Retail media

E-commerce marketing

Social commerce

Analytics

Data interpretation

Cross-functional collaboration

Team player

Education

Bachelor’s Degree in Communications, Marketing, Public Relations or related field

Tools

Sprout Social

Google Analytics

CreatorIQ

Partnerize

Rakuten

Amazon Creator Connections

Amazon Influencer Program

LTK

ShopMy

Job description

Rust-Oleum Corporation in Vernon Hills, IL is seeking a Media Strategy and Planning Specialist to develop and activate creator relationships within affiliate programs to grow sales. You will partner with Sales, E‑Commerce, and Consumer Engagement to optimize conversions and enhance retailer content.

Responsibilities include managing creator partnerships, supporting retail media, and shaping the affiliate strategy with data-driven insights to drive ROAS and brand performance.