Brand & Campaign Architect - GTM Strategy

Testors; Vernon Hills (IL); Hybrid; USD 94,000 - 111,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

401(k) plan

Paid holidays

Job summary

Rust-Oleum is seeking a senior marketing leader to drive brand strategy and go-to-market planning across assigned product platforms. You will translate consumer insights into compelling narratives, develop creative briefs, and partner with agencies and internal teams to execute multi-channel campaigns.

You will oversee end-to-end campaign execution, ensure on-time and on-brand delivery, and collaborate with Product, Sales, and Channel Marketing to align marketing with business growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7–10 years of progressive marketing experience with proven expertise in brand strategy, go-to-market planning, and campaign development.
• Strong understanding of product commercialization and launch planning in consumer goods or multi-channel environments.
• Proven ability to partner cross-functionally with Product, Sales, and Channel Marketing.
• Experience developing brand narratives, briefs, and campaign plans linking insight to execution.
• Excellent project management and ability to lead multiple campaigns and workstreams.

Responsibilities

• Partner with Product Development and Business Unit leaders to align GTM strategies with marketing activation.
• Translate insights into brand positioning, narratives, and integrated marketing plans.
• Lead development of campaign strategies and creative briefs with clear objectives and metrics.
• Collaborate with agencies and internal teams to deliver breakthrough campaigns.
• Manage end-to-end campaign process from concept to asset delivery within timelines and budgets.
• Coordinate across marketing teams for cohesive messaging and channel activation.
• Serve as brand marketing liaison to Product and ensure marketing supports commercial objectives.
• Coordinate input from Product, PR, Demand Generation for go-to-market plans.
• Monitor brand performance and campaign KPIs; optimize across channels.
• Support brand architecture and positioning work; ensure consistency.
• Perform other duties as assigned.
• Target Salary Range: $94,000 - $111,000, bonus eligible
• Benefits package after 30 days including medical, dental, life, disability and more.

Skills

Brand strategy

Go-to-market planning

Campaign development

Cross-functional collaboration

Project management

Analytical skills

Communication

Education

Bachelor’s degree in Marketing or related field

Job description

Rust-Oleum is seeking a senior marketing leader to drive brand strategy and go-to-market planning across assigned product platforms. You will translate consumer insights into compelling narratives, develop creative briefs, and partner with agencies and internal teams to execute multi-channel campaigns.

You will oversee end-to-end campaign execution, ensure on-time and on-brand delivery, and collaborate with Product, Sales, and Channel Marketing to align marketing with business growth.