Brand Strategy Director — Digital Growth & Innovation

Rust-Oleum; Vernon Hills (IL); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and disability insurance

401(k) plan

Paid holidays and vacation

Flexible spending accounts

Job summary

Rust-Oleum is seeking a Director, Marketing for The Pink Stuff based in Vernon Hills, IL. This role leads the brand strategy and digital marketing, requiring strong expertise in brand management and a successful background in consumer packaged goods.

Responsibilities include overseeing product portfolio innovation and driving profitable growth through effective marketing campaigns. Candidates should possess 10+ years of experience with proven capabilities in marketing strategies, budget management, and cross-functional leadership.

This position offers a competitive salary between $140,000 and $165,000, along with comprehensive benefits.

Qualifications

• 10+ years of progressive brand management experience in CPG or fast-paced growth brand.
• Demonstrated expertise in social and digital marketing.
• Proven ability to translate data and insights into actionable growth plans.

Responsibilities

• Lead brand strategy and marketing for The Pink Stuff.
• Oversee brand P&L for profitable growth.
• Manage digital marketing efforts and innovation concepts.

Skills

Brand management

Digital marketing

Communication

Cross-functional leadership

Problem solving

Education

Bachelor's degree in Business, Marketing, or related field

MBA preferred

Job description

Rust-Oleum is seeking a Director, Marketing for The Pink Stuff based in Vernon Hills, IL. This role leads the brand strategy and digital marketing, requiring strong expertise in brand management and a successful background in consumer packaged goods.

Responsibilities include overseeing product portfolio innovation and driving profitable growth through effective marketing campaigns. Candidates should possess 10+ years of experience with proven capabilities in marketing strategies, budget management, and cross-functional leadership.

This position offers a competitive salary between $140,000 and $165,000, along with comprehensive benefits.