Senior Product Marketing Manager

VeSync; Tustin (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401K with employer match

Generous PTO

Life Insurance

Disability Insurance

Healthcare FSA

Travel Assistance Program

Fully stocked kitchen

Job summary

VeSync is launching a new wellness-tech ecosystem. The Senior Product Marketing Manager will own positioning, messaging, and the product narrative behind the launch. You will define who it’s for, what matters, how we differentiate, and why we are credible, turning insights into scalable messaging across teams.

This is a hands-on, on-site role in Tustin, CA. You’ll translate research into the product story, work with UX, Growth, CX, and GTM, and own launch messaging from concept to copy

Qualifications

• 6+ years in product marketing, positioning, or lifecycle messaging for consumer brands.
• Hands-on DTC, health & wellness, or SaaS/subscription experience preferred.
• Proven ability to define differentiated value propositions and launch new brands or products.

Responsibilities

• Own Positioning & Value Proposition: define and maintain value proposition and positioning for a new wellness ecosystem.
• Ground It in Evidence: conduct market, competitive, and customer research to support positioning.
• Be the Voice of the Market: represent customer and category perspectives in decisions.
• Own the Messaging Architecture: develop core messaging spine and guardrails for partners.
• Build the Proof System: create evidence framework to support bold claims.
• Equip Partner Teams: provide language and guardrails for Content, PR, GTM, and CX.
• Own Launch Messaging: manage release narrative and naming inputs for launches.
• Translate Research into the Product Story: turn user insight into product messaging with UX and Behavioral Science teams.
• Support the Membership Value Story: articulate language for onboarding and membership across lifecycle.

Skills

Positioning

Messaging

Product marketing

DTC experience

Cross-functional collaboration

SaaS or subscription

Launch marketing

Education

Bachelor's degree

Job description

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

The Opportunity:

We\'re launching a new A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind that launch.

Your job is to definewho we\'refor,what matters to them, howwe\'redifferent, and whywe\'recredible, then turn that into messagingthat can beexecutedagainst.You\'llwork cross-functionally to translateinsight into product messaging, and withcommercial,growthandMarketing to keep the story consistent from first impression through membership.It'sa hands-on role.

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands: levoit.com|cosori.com|etekcity.com

The Opportunity:

\We\'re launching a new A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind that launch.

Your job is to definewho\'refor,what matters to them, howwe\'redifferent, and whywe\'recredible, then turn that into messagingthat can beexecutedagainst.You\'llwork cross-functionally to translateinsight into product messaging, and withcommercial,growthandMarketing to keep the story consistent from first impression through membership.It'sa hands-on role.

What you will do at VeSync:

Positioning & Value Proposition

• Own Positioning & the Value Proposition : Defineand maintain the value proposition and positioning for anewbrand and connected wellnessecosystem, covering who it\'s for, what it solves, why it\'s different, and why it\'s credible, in support ofthe category thesis set by leadership rather than defining it.
• Ground It in Evidence : Run market, competitive, and customer research to pressure-test positioning, and keep claims tied toreal evidencerather than over-promising.
• Be the Voice of the Market : Represent the customer, competitor, and category perspective in commercial decisions, and keep the value proposition sharp as the market responds.

Messaging Spine & Proof System

• Own the Messaging Architecture : Develop the coremessaging spine: the value proposition, message hierarchy, approved terminology, and competitive comparisons.
• Build the Proof System : Create the evidence structure that makes a bold brand claim credible, covering how the product works, what backs it up, and how to answer questions on accuracy, privacy, and comparisons.
• Equip Partner Teams : Package positioning into reusable language and guardrails for partner teams to execute against: narrative foundations for Content and PR, audience guidance for GTM, and post-purchase language for CX.

Product & Launch Marketing

• Own Launch Messaging : Own product and featurelaunch messaging, including release narrative, naming inputs, and launch copy foundations, whileGTM Marketing owns launch strategy, channels, and performance.
• Translate Research into the Product Story : Work with UX Research and Behavioral Science to turn user insight into product messaging, benefit framing, and onboarding language; product and science ownershipstayswith those teams.
• Support the Membership Value Story : Help articulate how subscription value lands across onboarding, activation, and membership, supplying the language partner teams use while GTM and Growth own segmentation, targeting, and lifecycle execution.

What you bring to the role:

• Education : Bachelor\'s degreerequired.Masters/MBA or advanced degrees nice to have.
• Experience : 6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred.
• New Brand & Product Launch: Proventrack recorddefining a differentiated value proposition and taking anewbrand or product to market. Experience building a consumer brand from theground up, including identity, positioning, and voice, is highly preferred.
• Systems, Not Decks: Demonstratedexpertisedefining differentiated positioning and evidence-based expectationframing, andbuilding the messaging systems andproof frameworks behind them, not one-offcampaign briefs or positioning decks.
• Subscription & Membership Fluency: Understanding ofDTC, subscription, and membership models, including segmentation, cohort thinking, and lifecycle messaging.
• Analytical: Comfortable with funnel and cohort data, and with using it to back positioningdecisions with evidence.
• Cross-Functional Collaboration: Ability to align partners across product, marketing, CX, and growth functions without direct authority.

Location:

• This is an on-site, office-based role in Tustin, CA.

Salary:

• Starting at $160K

Perks and Benefits:

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen