DTC Manager

Vesync; Tustin (CA); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401K with employer match

Generous PTO

Life Insurance

Disability Insurance

Travel Assistance Program

EAP

Fully stocked kitchen

Job summary

VeSync in California is seeking a Senior DTC Growth Lead to own the Americas consumer relationship growth system. You will drive lifecycle programs, optimize the customer journey, and coordinate cross-functional teams to deliver measurable growth.

You will partner with global platform teams to translate shared capabilities into regional results, own the consumer relationship, and report on lifecycle KPIs and revenue performance.

Qualifications

• 5-8 years in DTC, eCommerce, or digital commerce.

Responsibilities

• Own lifecycle programs (welcome, onboarding, cart abandonment, replenishment, win-back, promos).
• Monitor cohort retention, repeat purchase rate, and AOV.
• Run segmentation using CRM/CDP tools and conduct A/B tests.
• Support VIP/member program and engagement tactics.

Skills

DTC/eCommerce

Lifecycle campaigns

CRM/CDP

AB testing

Cross-functional

KPI tracking

Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands: levoit.com | cosori.com | etekcity.com

The Opportunity:

Own VeSync's Americas consumer relationship growth system. Drive market results through lifecycle economics, operating cadence, and cross‑functional orchestration. Optimize global platform capabilities to execute quickly and efficiently.

This role sits within the Americas Regional DTC Team, operating as the market‑facing execution layer of VeSync's three‑tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth — owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region.

What makes this role unique:

• Own one of the three core growth engines for the Americas business — with real P&L accountability
• Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling
• Lead category‑building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty
• Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it
• Direct access to senior leadership and cross‑functional resources across a 1,000‑person global organisation

What you bring to the role:

Lifecycle Execution & Optimization

• Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win‑back, and promotional campaigns
• Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities
• Implement segmentation strategies defined by leadership using CRM/CDP tools
• Run A/B tests across lifecycle touchpoints and site experiences
• Support VIP/member program execution and engagement tactics

Commercial P&L Performance Management

• Execute promotional calendar, pricing, and merchandising strategies
• Monitor daily/weekly revenue performance and identify drivers of variance
• Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
• Optimize conversion funnel performance (landing pages, PDPs, checkout)
• Support forecasting inputs and performance tracking against targets

Cross‑Functional Orchestration

• Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
• Ensure readiness for campaign launches and lifecycle initiatives
• Identify and escape blockers impacting delivery timelines or performance
• Participate in weekly growth cadences and sprint rituals

Platform Utilization & Data Activation

• Execute campaigns and journeys within CRM/CDP platforms
• Activate defined audience segments and lifecycle triggers
• Monitor campaign performance and surface insights for optimization
• Provide feedback on platform usability and data gaps

Team & Execution Rhythm

• Maintain dashboards and reporting for lifecycle and DTC KPIs
• Track performance against KPI targets and flag risks early
• Support weekly, monthly, and quarterly business reviews
• Ensure documentation of test results, learnings, and playbooks

Qualifications:

• 5-8 years in DTC, eCommerce, or digital commerce
• Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
• Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
• Hands‑on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics – can speak to what drove 90‑day repeat rate changes
• Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams

Location:

This is an on‑site, office‑based role in Tustin, CA.

Salary:

Starting at $110K

Perks and Benefits:

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen