Integrated Marketing & Communications Lead

Worthington Steel; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

Worthington Steel in Columbus, OH is seeking an experienced Manager, Integrated Marketing & Communications to lead content development across our website and social channels, and to support digital marketing, media relations and investor communications. The role requires outstanding writerly storytelling, ability to interview leaders and experts, and strong project management to move ideas from concept to publication.

You will help launch and grow our new corporate site.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing or related field.
• 7+ years of professional experience in communications, content marketing, digital communications, integrated marketing or related field.
• Exceptional writing, editing and proofreading skills with ability to develop compelling content.
• Experience interviewing executives, employees or subject matter experts.
• Experience managing corporate website content through a CMS and social channels.
• Strong knowledge of SEO/GEO/AEO and using analytics for content optimization.

Responsibilities

• Develop and manage an integrated editorial calendar across website and social channels.
• Identify stories and content opportunities that support business priorities and brand.
• Translate technical topics into clear, compelling content for diverse audiences.
• Collaborate with internal teams and external partners to produce high-quality content.
• Support SEO, content strategy, digital campaigns and analytics reporting.

Skills

Writing & storytelling

Editorial judgment

Interviewing executives/experts

CMS management

Project management

Interpersonal skills

AP style

Education

Bachelor's degree in Communications/PR/Marketing

Tools

BrightEdge

Google Analytics

Hootsuite

LinkedIn Campaign Manager

Meta Business Suite

Job description

Worthington Steel in Columbus, OH is seeking an experienced Manager, Integrated Marketing & Communications to lead content development across our website and social channels, and to support digital marketing, media relations and investor communications. The role requires outstanding writerly storytelling, ability to interview leaders and experts, and strong project management to move ideas from concept to publication.

You will help launch and grow our new corporate site.