Senior Integrated Marketing & Communications Lead

Worthington Industries Inc.

Columbus (OH)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Worthington Steel is seeking a highly organized Manager, Integrated Marketing & Communications to lead content development for the corporate website and social channels. You will drive storytelling, editorial planning, and cross-functional collaboration to align marketing with business priorities.

The role requires exceptional writing, strong project management, and experience in digital analytics, SEO, and social media strategy.

Qualifications

Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field.
7+ years of professional experience in communications, content marketing, digital communications, integrated marketing or a related field.
Exceptional writing, editing and proofreading skills with demonstrated ability to develop compelling content for multiple audiences and channels.
Strong editorial judgment and demonstrated ability to independently identify and develop story ideas.
Experience interviewing executives, employees, technical experts or other subject matter experts.
Experience managing corporate website content through a CMS.
Experience managing corporate social media channels and developing social content.
Working knowledge of SEO/GEO/AEO and digital content optimization.
Experience using digital analytics to evaluate performance and recommend improvements.

Responsibilities

Develop and maintain an integrated editorial calendar across Worthington Steel's website, social media and other external communications channels.
Identify stories and content opportunities that support business priorities, customer relationships, employee engagement, recruitment and brand awareness.
Build relationships with employees, leaders and subject matter experts to uncover compelling stories and business developments.
Research, interview and write engaging content for the corporate website, social media and other digital platforms.
Translate technical, operational and business topics into clear and compelling content for a range of audiences.
Ensure content reflects Worthington Steel's brand voice, key messages and editorial standards.
Develop creative concepts and content briefs, including photography, graphics and video recommendations.
Partner with internal teams, agencies, designers, photographers and other resources to produce high-quality content.
Manage corporate website content through the CMS; publish and maintain content; conduct audits and updates.
Apply SEO/GEO/AEO best practices and tools to improve organic visibility and content performance.
Support content strategy, migration, optimization and quality assurance for the new corporate site.
Monitor digital trends and recommend opportunities to strengthen digital presence.
Manage corporate social media presence, planning, development, scheduling and publishing.
Monitor social channels and identify opportunities to increase engagement and campaign performance.
Track website, social media and campaign performance using Google Analytics and other analytics tools.
Prepare regular performance reports and provide data-driven recommendations.
Support testing and optimization of paid and organic digital campaigns.