Integrated Digital Marketing Manager — Flexible Hours & PTO

Feedinkoo: Remote Jobs; United States; On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Great benefits package

Medical, dental & vision insurance

401K plan

Flexible work hours & PTO

Parental leave

Team activities

Job summary

Truveta is hiring an Integrated Digital Marketing Manager to own digital strategy and execution for multi‑channel campaigns. You will work cross‑functionally with growth marketing, content, design, product marketing, and sales to ensure high‑performing digital efforts that convert into leads and growth.

The role focuses on paid media across Google Ads, LinkedIn, and YouTube, with a strong emphasis on CRO, SEO optimization, and analytics to drive demand generation.

Qualifications

• 4–6 years of experience in digital marketing, demand generation, or performance marketing roles.
• Proven expertise managing and optimizing paid campaigns on Google Ads and LinkedIn Ads.
• Strong understanding of website analytics, conversion rate optimization, and lead scoring.
• Experience working with modern marketing tech stack (HubSpot, Salesforce, Google Marketing Platform).
• Strong analytical skills, with deep understanding of digital channels and industry best practices.

Responsibilities

• Develop and manage integrated digital campaigns to drive high‑quality leads and pipeline growth, with a focus on measurable ROI.
• Write campaign briefs, ad copy, and email marketing content aligned with product marketing.
• Establish paid media strategies to reach new audiences and generate leads; optimize campaigns across Google Ads, LinkedIn, YouTube, and others.
• Develop a rigorous testing framework for paid campaigns, landing pages, and ad formats; create playbooks for scalable improvements.
• Align keyword strategy with product marketing messaging, improve audience targeting, bidding, and A/B testing.
• Design full‑funnel retargeting strategies across web, social, and email to convert engaged visitors into qualified leads.
• Oversee agency resources and manage digital advertising budgets efficiently to maximize performance.
• Evolve Truveta.com web strategy as a demand generation engine, influencing content & SEO and conversion tactics.
• Drive CRO initiatives including A/B testing, form optimization, UX experiments, and personalization to maximize lead capture.
• Own and evolve Truveta’s SEO strategy, including technical SEO, backlinks, page speed, schema markup, and keyword architecture.
• Work with agency resources on improving SEO and AI‑Optimization for LLM discovery.
• Partner with design and product marketing teams to improve UX, SEO, content, and lead capture forms.

Skills

Analytical skills

Project management

Communication

Creative problem solving

Tools

HubSpot

Salesforce

Google Marketing Platform

Google Ads

LinkedIn Ads

Job description

Truveta is hiring an Integrated Digital Marketing Manager to own digital strategy and execution for multi‑channel campaigns. You will work cross‑functionally with growth marketing, content, design, product marketing, and sales to ensure high‑performing digital efforts that convert into leads and growth.

The role focuses on paid media across Google Ads, LinkedIn, and YouTube, with a strong emphasis on CRO, SEO optimization, and analytics to drive demand generation.