Integrated Digital Marketing Manager at Truveta

Feedinkoo; United States; On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Great benefits package

Medical, dental & vision insurance

401K plan

Flexible work hours & PTO

Parental leave

Team activities

Job summary

Truveta is hiring an Integrated Digital Marketing Manager to own digital strategy and execution for multi‑channel campaigns. You will work cross‑functionally with growth marketing, content, design, product marketing, and sales to ensure high‑performing digital efforts that convert into leads and growth.

The role focuses on paid media across Google Ads, LinkedIn, and YouTube, with a strong emphasis on CRO, SEO optimization, and analytics to drive demand generation.

Qualifications

• 4–6 years of experience in digital marketing, demand generation, or performance marketing roles.
• Proven expertise managing and optimizing paid campaigns on Google Ads and LinkedIn Ads.
• Strong understanding of website analytics, conversion rate optimization, and lead scoring.
• Experience working with modern marketing tech stack (HubSpot, Salesforce, Google Marketing Platform).
• Strong analytical skills, with deep understanding of digital channels and industry best practices.

Responsibilities

• Develop and manage integrated digital campaigns to drive high‑quality leads and pipeline growth, with a focus on measurable ROI.
• Write campaign briefs, ad copy, and email marketing content aligned with product marketing.
• Establish paid media strategies to reach new audiences and generate leads; optimize campaigns across Google Ads, LinkedIn, YouTube, and others.
• Develop a rigorous testing framework for paid campaigns, landing pages, and ad formats; create playbooks for scalable improvements.
• Align keyword strategy with product marketing messaging, improve audience targeting, bidding, and A/B testing.
• Design full‑funnel retargeting strategies across web, social, and email to convert engaged visitors into qualified leads.
• Oversee agency resources and manage digital advertising budgets efficiently to maximize performance.
• Evolve Truveta.com web strategy as a demand generation engine, influencing content & SEO and conversion tactics.
• Drive CRO initiatives including A/B testing, form optimization, UX experiments, and personalization to maximize lead capture.
• Own and evolve Truveta’s SEO strategy, including technical SEO, backlinks, page speed, schema markup, and keyword architecture.
• Work with agency resources on improving SEO and AI‑Optimization for LLM discovery.
• Partner with design and product marketing teams to improve UX, SEO, content, and lead capture forms.

Skills

Analytical skills

Project management

Communication

Creative problem solving

Tools

HubSpot

Salesforce

Google Marketing Platform

Google Ads

LinkedIn Ads

Job description

Integrated Digital Marketing Manager

As the Integrated Digital Marketing Manager at Truveta, you will own the digital strategy and execution of our integrated marketing campaigns, including multi‑channel paid programs, website performance and traffic optimization, SEO and SEM, and analytics and reporting. You will work cross‑functionally with growth marketing, content, design, product marketing, and sales to ensure high‑performance digital campaigns that convert, contributing to customer acquisition and growth strategies.

Responsibilities

• Develop and manage integrated digital campaigns to drive high‑quality leads and pipeline growth, with a focus on measurable ROI.


• Write campaign briefs, ad copy, and email marketing content aligned with product marketing.


• Establish paid media strategies to reach new audiences and generate leads; and optimize paid campaigns across Google Ads, LinkedIn, YouTube, and other relevant platforms.


• Develop a rigorous testing framework for all paid campaigns, landing pages, and ad formats; synthesize learnings into playbooks for scalable improvements.


• Align keyword strategy with product marketing messaging, and improve audience targeting, bidding, and A/B testing.


• Design full‑funnel retargeting strategies across web, social, and email to convert engaged visitors into qualified leads.


• Oversee agency resources and manage digital advertising budgets efficiently, making smart trade‑offs to maximize performance.


• Evolve the web strategy for Truveta.com as a strong demand‑generation and capture engine, including influencing content & SEO strategy, audience‑specific engagement, and conversion tactics.


• Drive website conversion rate optimization (CRO) initiatives including A/B testing, form optimization, UX experiments, and personalization strategies to maximize lead capture.


• Own and evolve Truveta’s SEO strategy, including technical SEO, backlink strategy, page speed, schema markup, and keyword architecture.


• Work with agency resources on improving SEO and AI‑Optimization for LLM discovery.


• Partner with design and product marketing teams to improve UX, SEO, content, resource discoverability, landing pages, and lead capture forms.

Analytics & Reporting

• Monitor and report on overall web traffic and performance.


• Track and report on key digital metrics, including CPL, CTR, ROAS, and pipeline contribution.


• Maintain dashboards to monitor digital funnel performance across awareness, engagement, and conversion stages; proactively diagnose and resolve drop‑offs.


• Ensure proper UTM and tracking infrastructure for all campaigns to support clean reporting in GA, Salesforce, and HubSpot.


• Support marketing automation and retargeting workflows across owned and paid channels.


• Monitor and report on organic growth (traffic, rankings, conversions) using tools like SEMrush or SimilarWeb.


• Use data to continuously improve campaign effectiveness.


• Leverage marketing tools such as Google Analytics, LinkedIn Campaign Manager, HubSpot (or other MAP/CRM), and others to execute and measure campaigns.

Cross‑Functional Collaboration

• Partner with content, product marketing, growth marketing, and sales teams to align campaigns with GTM messaging and sales goals.


• Collaborate with Revenue Operations to refine digital attribution and ensure accurate pipeline impact reporting.


• Partner with Content and Growth teams to shape nurture flows based on visitor behavior.


• Communicate expectations, plans, and results with multiple marketing and growth teams, sales, and other stakeholders.

Requirements

• 4–6 years of experience in digital marketing, demand generation, or performance marketing roles.


• Proven expertise managing and optimizing paid campaigns on Google Ads and LinkedIn Ads.


• Strong understanding of website analytics, conversion rate optimization, and lead scoring.


• Experience working with modern marketing tech stack (e.g., HubSpot, Salesforce, Google Marketing Platform, etc.).


• Strong analytical skills, with deep understanding of digital channels, new marketing technologies and industry best practices.


• Creative problem solver and nimble executor with the ability to influence and be a team player.


• Strong project management and communication skills.


• B2B enterprise SaaS or healthcare experience is a plus.

Why Truveta?

Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well‑funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.

We Offer

• Interesting and meaningful work for every career stage


• Great benefits package


• Comprehensive benefits with strong medical, dental and vision insurance plans


• 401K plan


• Professional development & training opportunities for continuous learning


• Work/life autonomy via flexible work hours and flexible paid time off


• Generous parental leave


• Regular team activities (virtual and in-person as soon as we are able)

The base pay for this position is $140,000 to $165,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job‑related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.