Integrated Demand Generation Specialist III

lindawernerassociates; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Meta is seeking an Integrated Demand Generation Specialist to support Developer Marketing within Business Growth Marketing. You will execute campaigns across web, lifecycle, email, and paid media, optimize conversions, and drive monetization with AI-enabled workflows.

The role requires hands-on campaign execution, strong analytics, and cross-functional coordination to translate strategies into measurable business results. Collaboration with channel strategists and external agencies is essential.

Qualifications

• 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• Proven experience executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels.
• Hands on experience developing lifecycle marketing programs tied to product adoption, engagement, retention, monetization, or cross sell.
• Demonstrated experience designing, executing, and measuring A/B testing and CRO initiatives.
• Experience coordinating creative agencies, marketing stakeholders, and campaign deliverables.
• Strong analytical skills with experience developing marketing dashboards, funnel reports, and performance scorecards.
• Practical experience utilizing generative AI, marketing automation, or agentic workflows to improve marketing execution.

Responsibilities

• Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.
• Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
• Translate channel strategies into actionable execution plans with clearly defined deliverables and success metrics.
• Partner with marketing strategists, creative teams, analytics partners, and external agencies to ensure successful campaign delivery.
• Identify and resolve execution challenges while maintaining campaign quality and deadlines.
• Develop and manage an A/B testing roadmap focused on conversion rate optimization (CRO).
• Design and execute experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys.
• Establish hypotheses, testing methodologies, and performance metrics to evaluate campaign effectiveness.
• Analyze experiment outcomes and translate findings into actionable recommendations.
• Build dashboards, funnel reports, and performance scorecards to identify optimization opportunities.
• Develop lifecycle marketing initiatives that increase product adoption, engagement, retention, monetization, and cross sell opportunities.
• Create audience segments, personalized journeys, automated triggers, and targeted messaging strategies.
• Partner with lifecycle strategists to identify customer engagement opportunities throughout the customer journey.
• Analyze lifecycle campaign performance and implement improvements that increase conversion and customer value.
• Utilize generative AI, automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting.
• Develop reusable AI prompts, templates, workflows, and lightweight agents that streamline marketing operations.
• Identify opportunities to automate repetitive marketing processes and improve execution efficiency.
• Evaluate emerging AI capabilities and implement scalable solutions that improve marketing performance.
• Manage creative agency workflows from initial campaign brief through final asset delivery.
• Coordinate creative production across web, lifecycle, and paid media channels.
• Ensure marketing assets meet channel specifications, campaign objectives, and launch timelines.
• Track deliverables, identify risks, and resolve production dependencies.
• Maintain strong communication and alignment across internal stakeholders and external creative partners.

Skills

Campaign execution

Analytical skills

Cross-functional coordination

A/B testing

Lifecycle marketing

AI and automation

Job description

We are seeking an experienced Integrated Demand Generation Specialist to support Meta's Developer Marketing team within Business Growth Marketing.

This role is responsible for executing integrated marketing initiatives across web, lifecycle marketing, paid media, and creative channels to increase conversion, product adoption, engagement, retention, and monetization.

Working alongside specialized channel strategists, you will translate marketing strategies into coordinated campaigns, drive conversion rate optimization and experimentation initiatives, develop lifecycle and cross sell programs, and leverage AI and automation to improve marketing efficiency.

The ideal candidate is a hands on marketing professional who combines strong campaign execution, analytical capabilities, and cross functional coordination with a demonstrated ability to turn marketing strategies into measurable business results.

Key Responsibilities

Integrated Demand Generation and Campaign Execution

• Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.
• Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
• Translate channel strategies into actionable execution plans with clearly defined deliverables and success metrics.
• Partner with marketing strategists, creative teams, analytics partners, and external agencies to ensure successful campaign delivery.
• Identify and resolve execution challenges while maintaining campaign quality and deadlines.

Conversion Rate Optimization and Experimentation

• Develop and manage an A/B testing roadmap focused on conversion rate optimization (CRO).
• Design and execute experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys.
• Establish hypotheses, testing methodologies, and performance metrics to evaluate campaign effectiveness.
• Analyze experiment outcomes and translate findings into actionable recommendations.
• Build dashboards, funnel reports, and performance scorecards to identify optimization opportunities.

Lifecycle Marketing and Monetization

• Develop and execute lifecycle marketing initiatives that increase product adoption, engagement, retention, monetization, and cross sell opportunities.
• Create audience segments, personalized journeys, automated triggers, and targeted messaging strategies.
• Partner with lifecycle strategists to identify customer engagement opportunities throughout the customer journey.
• Analyze lifecycle campaign performance and implement improvements that increase conversion and customer value.

AI and Marketing Automation

• Utilize generative AI, automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting.
• Develop reusable AI prompts, templates, workflows, and lightweight agents that streamline marketing operations.
• Identify opportunities to automate repetitive marketing processes and improve execution efficiency.
• Evaluate emerging AI capabilities and implement scalable solutions that improve marketing performance.

Creative Agency and Stakeholder Management

• Manage creative agency workflows from initial campaign brief through final asset delivery.
• Coordinate creative production across web, lifecycle, and paid media channels.
• Ensure marketing assets meet channel specifications, campaign objectives, and launch timelines.
• Track deliverables, identify risks, and resolve production dependencies.
• Maintain strong communication and alignment across internal stakeholders and external creative partners.

Required Qualifications

• 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• Proven experience executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels.
• Hands on experience developing lifecycle marketing programs tied to product adoption, engagement, retention, monetization, or cross sell.
• Demonstrated experience designing, executing, and measuring A/B testing and CRO initiatives.
• Experience coordinating creative agencies, marketing stakeholders, and campaign deliverables.
• Strong analytical skills with experience developing marketing dashboards, funnel reports, and performance scorecards.
• Practical experience utilizing generative AI, marketing automation, or agentic workflows to improve marketing execution.
• Strong project management, communication, and organizational skills.
• Ability to manage competing priorities, navigate ambiguity, and independently drive initiatives to completion.

Preferred Qualifications

• Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms.
• Experience with audience segmentation, triggered lifecycle journeys, next best action programs, and full funnel measurement.
• Experience developing reusable AI powered marketing workflows or lightweight agents.
• Experience m