Integrated Demand Generation Specialist III

Crystal Equation Corporation; Menlo Park (CA); Hybrid; USD 83.000 - 90.000; Vollzeit

Benefits dieser Stelle

Health insurance

Paid time off

401K

Parental leave

Zusammenfassung

Crystal Equation Corporation is seeking an Integrated Demand Generation Specialist III for a remote role in the United States. You will amplify channel strategies across web, lifecycle, paid media, and creative, connecting channels and optimizing campaigns with AI-enabled workflows.

Responsibilities include building a high-velocity experimentation practice, managing CRO/testing roadmaps, and creating dashboards that tie experiments to funnel outcomes.

Qualifikationen

• 4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• Proven track record delivering campaigns across web, lifecycle or email, paid media, and creative workstreams.
• Hands-on experience building lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
• Experience leading CRO or A/B testing programs from hypothesis to measurement and application of learnings.
• Experience managing creative agencies and coordinating channel owners, dependencies, and launch deadlines.
• Experience building dashboards, funnel reports, and campaign scorecards that drive action.
• Demonstrated use of generative AI, automation, or agentic workflows to speed up marketing work.

Aufgaben

• Create a High-Velocity Experimentation Practice and an actionable A/B testing roadmap across landing pages, forms, and channels.
• Define success metrics, hypotheses, tests, launches, and decisions on what to scale.
• Build dashboards and scorecards linking experiments to funnel performance and outcomes.
• Develop Lifecycle Monetization and Cross-Sell programs with lifecycle and channel strategists.
• Define audiences, journeys, triggers, messages, and next-best actions to drive product adoption and engagement.
• Drive integrated campaign execution across web, lifecycle, paid media, and creative partners.
• Lead with AI by building reusable agents, prompts, templates, and workflows to accelerate planning and delivery.

Kenntnisse

Demand generation

Lifecycle marketing

CRO

A/B testing

AI in marketing

Analytics

Cross-channel coordination

Tools

Marketing automation tools

Jobbeschreibung

Integrated Demand Generation Specialist III Remote Summary We are seeking an Integrated Demand Generation Specialist to amplify the impact of our channel strategies across web, lifecycle, paid media, and creative. Working alongside specialized channel strategists, you will connect channels, bring programs to life, and use testing and optimization to improve conversion, adoption, and monetization. You will run the operating rhythm that moves campaigns from plan to launch, build a high-velocity experimentation practice, develop lifecycle and cross-sell programs, and use AI to deliver the work with greater speed and scale.

Responsibilities

• Create a High-Velocity Experimentation Practice
• Build and manage an A/B testing roadmap with an emphasis on CRO across landing pages, forms, creative, lifecycle journeys, and digital channels.
• Define success metrics, create hypotheses, design tests, coordinate launches, and turn results into clear decisions about what to scale.
• Build dashboards and scorecards that connect experiments to funnel performance and downstream outcomes.
• Build Lifecycle Monetization and Cross-Sell Programs
• Partner with lifecycle and channel strategists to develop programs that increase product adoption, engagement, monetization, retention, and cross-sell.
• Define audiences, journeys, triggers, messages, and next-best actions that move people toward relevant products and experiences.
• Analyze journey performance and identify opportunities to improve engagement, conversion, and downstream value.
• Drive Integrated Campaign Execution
• Drive the campaign calendar and operating rhythm across priority audiences, product moments, and digital channels.
• Translate channel strategies into executable plans with clear owners, milestones, dependencies, approvals, and launch criteria.
• Connect digital strategies across web, lifecycle, paid media, creative, and agency partners around a shared plan and drive the work through launch.
• Lead With AI
• Use AI and agentic workflows to accelerate planning, analysis, and campaign delivery.
• Build reusable agents, prompts, templates, and workflows that increase the speed, volume, and consistency of the work.
• Test emerging AI capabilities and turn successful approaches into operating practices for the broader channel team.
• Lead Creative-Agency Delivery
• Manage the creative-agency workflow from brief through final asset delivery.
• Translate channel requirements into actionable briefs and keep assets ready for deployment across web, lifecycle, and paid media.
• Track asset status and production risks, hold partners accountable to timelines, and drive issues through resolution.

Requirements

• 4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• A track record of delivering campaigns across web, lifecycle or email, paid media, and creative workstreams.
• Hands-on experience building lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
• Experience leading CRO or A/B testing programs from hypothesis and test design through measurement and application of learnings.
• Experience managing creative agencies and coordinating channel owners, dependencies, and launch deadlines.
• Experience building dashboards, funnel reports, and campaign scorecards that lead to clear action.
• Demonstrated use of generative AI, automation, or agentic workflows to improve the speed, scale, or quality of marketing work.
• Strong analytical judgment, proactive communication, and the ability to align partners and drive work to completion.

Desired Qualifications

• Familiarity with marketing automation, experimentation, analytics, content-management, and paid-media platforms.
• Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement.
• Experience creating reusable AI-enabled marketing workflows or lightweight agents.
• Experience marketing to developer or technical audiences.

How This Role Works With Channel Strategists

Specialized channel strategists set the direction and priorities for their channels. The Integrated Demand Generation Specialist turns those strategies into coordinated programs through experimentation, lifecycle and cross-sell execution, integrated delivery, AI-enabled workflows, and creative-agency operations.

Pay range is $60- $65 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more.

Our compensation reflects the cost of labor across several US geographic markets.

Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust.

Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.

We will serve to empower you along the way and provide the path for your professional journey.

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