Integrated Campaigns Manager

Ladders; United States; Remote; USD 120,000 - 145,000; Full time

Benefits offered by this job

Collaborative culture

Career growth

Cutting-edge tools

Global team

User advocacy

Job summary

Ladders is seeking an Integrated Campaigns Manager to lead enterprise B2B marketing initiatives in the Finance & Insurance space. Remote within the US, you will shape campaigns across digital, social, and events, partnering with regional teams to maximize pipeline and market relevance.

You will translate market insights into compelling plans, collaborate with product marketing and content teams, and drive performance analysis to optimize results.

Qualifications

• 8+ years of enterprise B2B marketing experience with integrated campaigns.
• Strong knowledge of fintech industry trends and technology.
• Proven ability to collaborate with regional marketing and sales teams to develop pipeline.
• Analytical skills to build and interpret measurement tools.
• Exceptional communication skills for executive presentations.
• Ability to navigate ambiguity and drive clarity across complex stakeholder groups.
• Experience in orchestrating campaigns across multiple functions.

Responsibilities

• Own the campaign strategy for the company's stablecoin and crypto products.
• Partner with cross-functional teams to define and implement campaigns.
• Ensure local relevance in campaign delivery with regional marketing teams.
• Deliver multi-channel campaigns through digital, social, and events.
• Develop compelling campaign materials with product marketing and content teams.
• Recommend tools to enhance the campaign function.
• Act as an expert on market trends and customer insights.
• Track and analyze campaign performance metrics for lead generation.

Skills

Enterprise B2B marketing

Campaign integration

Cross-functional collaboration

Analytical mindset

Executive presentation

Ambiguity navigation

Campaign orchestration

Tools

Fintech knowledge

Multi-channel tools

Job description

For our client, we are seeking a Integrated Campaigns Manager to join the team of a leader in the Finance & Insurance space.
This role will shape and execute integrated marketing programs that drive awareness, pipeline, and market relevance across complex product offerings. You will partner closely with regional marketing, sales, product marketing, and content teams to deliver cohesive campaigns across digital, social, and events channels. The position requires strong analytical judgment, cross-functional coordination, and the ability to translate market insights into compelling campaign plans.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $120,000 – $145,000 annually

Responsibilities

• Own the campaign strategy for the company's stablecoin and crypto products
• Partner with cross-functional teams to define and implement campaigns
• Ensure local relevance in campaign delivery with regional marketing teams
• Deliver multi-channel campaigns through digital, social, and events
• Develop compelling campaign materials with product marketing and content teams
• Recommend tools to enhance the campaign function
• Act as an expert on market trends and customer insights
• Track and analyze campaign performance metrics for lead generation

Qualifications

• 8+ years of enterprise B2B marketing experience with integrated campaigns and content marketing
• Strong knowledge of fintech industry trends and technology
• Proven ability to collaborate with regional marketing and sales teams to develop pipeline
• Analytical skills to build and interpret measurement tools
• Exceptional communication skills for executive presentations
• Ability to navigate ambiguity and drive clarity across complex stakeholder groups
• Experience in orchestrating campaigns across multiple functions

Benefits

• Collaborative and innovative work environment
• Opportunities for professional growth and development
• Access to cutting-edge tools and technologies
• Engagement with a diverse, global team
• Focus on user advocacy and market impact

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.