Remote Integrated Campaigns Lead – Fintech/Crypto Growth

Ladders; United States; À distance; USD 120 000 - 145 000; Plein temps

Avantages offerts par ce poste

Collaborative culture

Career growth

Cutting-edge tools

Global team

User advocacy

Résumé du poste

Ladders is seeking an Integrated Campaigns Manager to lead enterprise B2B marketing initiatives in the Finance & Insurance space. Remote within the US, you will shape campaigns across digital, social, and events, partnering with regional teams to maximize pipeline and market relevance.

You will translate market insights into compelling plans, collaborate with product marketing and content teams, and drive performance analysis to optimize results.

Qualifications

• 8+ years of enterprise B2B marketing experience with integrated campaigns.
• Strong knowledge of fintech industry trends and technology.
• Proven ability to collaborate with regional marketing and sales teams to develop pipeline.
• Analytical skills to build and interpret measurement tools.
• Exceptional communication skills for executive presentations.
• Ability to navigate ambiguity and drive clarity across complex stakeholder groups.
• Experience in orchestrating campaigns across multiple functions.

Responsabilités

• Own the campaign strategy for the company's stablecoin and crypto products.
• Partner with cross-functional teams to define and implement campaigns.
• Ensure local relevance in campaign delivery with regional marketing teams.
• Deliver multi-channel campaigns through digital, social, and events.
• Develop compelling campaign materials with product marketing and content teams.
• Recommend tools to enhance the campaign function.
• Act as an expert on market trends and customer insights.
• Track and analyze campaign performance metrics for lead generation.

Connaissances

Enterprise B2B marketing

Campaign integration

Cross-functional collaboration

Analytical mindset

Executive presentation

Ambiguity navigation

Campaign orchestration

Outils

Fintech knowledge

Multi-channel tools

Description du poste

Ladders is seeking an Integrated Campaigns Manager to lead enterprise B2B marketing initiatives in the Finance & Insurance space. Remote within the US, you will shape campaigns across digital, social, and events, partnering with regional teams to maximize pipeline and market relevance.

You will translate market insights into compelling plans, collaborate with product marketing and content teams, and drive performance analysis to optimize results.