Institutional Press Manager

Brobston Group LLC; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Brobston Group LLC seeks an Institutional Press Manager to drive national and regional press for Maison, Equestrian, and institutional initiatives. You will help craft strategic storytelling, secure editorial placements, and coordinate press programs to elevate brand visibility across top-tier outlets.

You will track media coverage, manage events and travel logistics, assist with budgets, and align with head office on crisis communications and CSR initiatives, while supervising freelance presses

Qualifications

• Bachelor's degree preferred.
• 3-4 years of experience in press, communications, or similar roles.
• Strong writing, verbal, and presentation skills.
• Experience with media monitoring and editorial outreach is a plus.

Responsibilities

• Support the Director on Maison, Equestrian, and Institutional press requests and initiatives.
• Develop and execute strategic storytelling and editorial placement in national, regional, and digital outlets.
• Track media coverage and elevate issues to senior leadership and headquarters.
• Coordinate press strategy with CSR and align with non-profit and D&I initiatives.
• Organize press logistics for events and store openings; arrange travel and experiences for major events.
• Oversee press freelancer tasks and assist with budget development and invoices.

Skills

Media relations

Editorial placement

Storytelling

Event coordination

Budget tracking

Press logistics

Crisis communications

MS Office

Education

Bachelor's degree

Tools

Launchmetrics

Meltwater

Job description

Summary

The Institutional Press Manager supports the Communications department by executing institutional, Maison, and Equestrian press initiatives across national and regional media. This role assists the Director in crafting strategic storytelling, securing editorial placement, and coordinating press programs to drive brand visibility. The role also manages media tracking, event logistics, budget tracking, and cross-functional alignment for institutional projects and store openings.

Responsibilities

• Support the Director on Maison, Equestrian, and Institutional press requests and initiatives
• Develop and execute strategic storytelling and product editorial placement in top-tier national, regional, and digital outlets
• Track corporate and crisis communications coverage and elevate issues to senior team and headquarters
• Partner with Corporate Social Responsibility team to align press strategy with non-profit and D&I initiatives
• Liaise with Maison and Equestrian press, coordinate product loans with Showroom Manager, and manage press logistics for events and store openings
• Arrange travel, hotel, and experiences for institutional and Maison events and support guest list development
• Oversee Press Freelancer day-to-day tasks and assist with budget development, tracking, and invoice processing

Requirements

• Bachelor's degree preferred
• 3-4 years of experience, including hands-on internship, in press, communications, or similar roles
• High attention to detail and proven ability to meet short- and long-term deadlines
• Strong written, verbal, and presentation skills; solid knowledge of Microsoft Office
• Experience with Launchmetrics and Meltwater a plus; corporate/crisis communications experience a plus
• Maison (home) and equestrian media experience a plus