Institutional Marketing Strategy Leader

Pacific Life; Newport Beach (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Pacific Life seeks an Institutional Marketing Strategy Director to partner with IRSG leadership, translating business strategy and market dynamics into prioritized marketing plans. The role spans Pension Risk Transfer, Defined Contribution Lifetime Income, Stable Value, and emerging retirement solutions, driving audience targeting, messaging, and go-to-market strategies.

The ideal candidate will bring 10+ years in strategic marketing within financial services, with strong leadership,

Qualifications

• 10+ years of experience in strategic marketing, financial services marketing, institutional marketing, or related discipline.
• Experience developing marketing strategies that are directly connected to business growth and strategic priorities.
• Strong understanding of institutional financial services, retirement markets, insurance, investments, asset management, or related B2B markets.
• Experience translating market, customer, competitive, and business intelligence into strategic recommendations.
• Proven ability to influence senior leaders and build alignment across a complex, matrixed organization.
• MBA or advanced degree preferred.

Responsibilities

• Lead and evolve the established IRSG marketing strategy with leadership to align with business priorities and market opportunities.
• Drive market intelligence and competitive insights to shape priorities and messaging.
• Steward positioning, messaging, and market narrative for Pension Risk Transfer, Defined Contribution Lifetime Income, Stable Value, and emerging institutional businesses.
• Guide institutional thought leadership and define topics, audiences, and timing.
• Inform go-to-market plans and growth initiatives with cross-functional collaboration across product, distribution, and analytics.
• Measure impact, establish KPIs, and evolve strategy based on data and results.

Skills

Strategic marketing

Financial services marketing

Institutional marketing

Business strategy

Leadership

Analytics

Storytelling

Presentations

Education

MBA or advanced degree

Job description

Pacific Life seeks an Institutional Marketing Strategy Director to partner with IRSG leadership, translating business strategy and market dynamics into prioritized marketing plans. The role spans Pension Risk Transfer, Defined Contribution Lifetime Income, Stable Value, and emerging retirement solutions, driving audience targeting, messaging, and go-to-market strategies.

The ideal candidate will bring 10+ years in strategic marketing within financial services, with strong leadership,