Social Media & Content Manager

Newsletter Jobs

New York (NY)

Remote

USD 75,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Employee stock option plan

Health, dental, vision, and disability

Flexible paid time off

Flexible working hours

Fast-paced work environment

Teamwork-driven culture

Job summary

The Tie is seeking a marketing/content professional who can translate crypto concepts into compelling narratives for institutional audiences. You will manage social media, blog content, newsletters, and thought leadership, collaborating with research to surface onchain insights and market perspectives.

You'll partner with creative and data teams to craft infographics and visuals, while tracking engagement and driving growth across platforms. NYC/remote options available for the right candidate.

Qualifications

2+ years in a marketing or content role preferably with a crypto company that works with institutions.
Demonstrated success growing and managing social media accounts with measurable engagement and audience growth.
Strong writing portfolio with published work (blogs, threads, newsletters, research pieces).
Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences.
High proficiency with AI tools like Claude, ChatGPT, and others.
Experience collaborating with technical teams like data science, research, or product.
Experience partnering with creative teams to develop infographics and visual content.

Responsibilities

Create and publish content across X, LinkedIn, and our blog that demonstrates The Tie's capabilities and engages institutional audiences.
Develop original analysis and commentary - market threads, perspectives on crypto trends, and thought leadership that showcases your expertise.
Collaborate with research and data science teams to surface onchain insights and package them into shareable content.
Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie's latest insights.
Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible.
Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns.
Monitor crypto markets and regulatory developments to identify timely content opportunities.
Conduct independent research when needed to develop original angles and perspectives.

Skills

Social media growth

Content marketing

Copywriting

Audience engagement

Technical storytelling

Tools

Claude

ChatGPT

Google Analytics

X Analytics

Figma

Canva

Job description

The Tie is where institutions meet digital assets.

Since 2017, the world's leading hedge funds, asset managers, banks, and token issuers have relied on us to navigate crypto. What started in market intelligence has grown into a full suite of services that protocols and institutions use to find each other and do business.

Our products include:

The Tie Terminal - the most comprehensive market intelligence platform for institutional digital asset data
Data APIs - real-time and historical feeds powering institutional workflows
Events - exclusive institutional events including The Bridge, Out East Summit, and Innovate
Corporate Access - year-round investor relations programming connecting protocols with institutional capital
Staking - The Tie recently acquired Stakin, a leading staking provider with $1.5B in AUM
Bridge Messenger - compliant communications platform built for institutions to meet with digital asset teams

We've expanded fast, and we're just getting started. Join us.

The Role

We're looking for someone who understands digital assets and knows how to market to institutional participants. You'll manage our social media and content across platforms, from market commentary and onchain insights to product announcements, showcasing The Tie's offerings to some of the biggest financial institutions and the larger crypto community.

You’ll also be working closely with our research team, identifying compelling market insights and transforming them into content that demonstrates why The Tie is the trusted partner for institutions navigating crypto markets.

What You'll Do

Create and publish content across X, LinkedIn, and our blog that demonstrates The Tie's capabilities and engages institutional audiences
Develop original analysis and commentary - market threads, perspectives on crypto trends, and thought leadership that showcases your expertise and understanding of our audience
Collaborate with research and data science teams to surface compelling onchain insights and package them into shareable content
Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie's latest insights
Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible
Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns
Monitor crypto markets and regulatory developments to identify timely content opportunities
Conduct independent research when needed to develop original angles and perspectives

Requirements

2+ years in a marketing or content role preferably with a crypto company that works with institutions
Demonstrated success growing and managing social media accounts with measurable engagement and audience growth
Strong writing portfolio with published work (blogs, threads, newsletters, research pieces)
Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences
High proficiency with AI tools like Claude, ChatGPT, and others
Experience collaborating with technical teams like data science, research, or product
Experience partnering with creative teams to develop infographics and visual content

Nice-to-haves