Inspiring Sales Manager - Build a Different Kind of Dealership

Maverick Car Company; Boise (ID); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Job summary

Maverick Car Company is seeking a General Sales Manager in Boise, Idaho to lead the Sales, Internet, and Finance teams and to build the culture, leadership, and systems that deliver exceptional client experiences as the company scales. This role focuses on coaching, strategy, and execution to drive growth and client satisfaction across the customer journey.

You will recruit, develop leaders, and implement processes that reduce friction, improve conversion, and align the organization with

Qualifications

• Proven track record leading sales teams and driving performance.
• Strong coaching and leadership skills with ability to develop others.
• Strategic thinker who builds processes and aligns teams to goals.
• Customer-focused mindset with strong communication and relationship-building skills.

Responsibilities

• Build and lead Sales, Internet, and Finance teams.
• Develop leaders and a coaching-centric culture across the organization.
• Turn strategy into executable plans with clear priorities and accountability.
• Improve the client experience from inquiry to delivery and follow-up.

Skills

Sales leadership

Team development

Coaching

Client experience

Strategic thinking

Data-driven

Job description

Build the Team. Architect the Experience. Drive What's Next.

WHY MAVERICK?

Maverick is a used car dealership that doesn't act like one.

And people notice. We've been voted Idaho's Best and Best of the Treasure Valley for five straight years and earned a rare 4.9-star Google rating from more than 2,200 reviews.

We believe buying a vehicle can be a genuinely great experience, not because we've made the traditional model slightly better, but because we've redesigned the whole operation around people, relationships, and trust.

We're looking for a General Sales Manager who can help architect that experience while building the team and systems capable of delivering it consistently as we grow.

This role leads our Sales, Internet, and Finance teams and serves as a key member of Maverick's Leadership Team.

YOUR PURPOSE

You're responsible for building the team, culture, leadership, and systems that make an exceptional client experience and strong results repeatable.

One morning might be spent working through quarterly strategy with the Leadership Team. That afternoon could mean coaching a Client Advisor, developing a Finance Manager, digging into conversion performance, or rebuilding a process that's creating friction for clients or the team.

You need to love both sides of that equation.

The job isn't to do everything yourself. It's to build a team that gets better, stronger, and more capable because you're there.

WHAT THIS ROLE IS REALLY ALL ABOUT

Build an Exceptional Team

You’ll build, lead, and develop high-performing Sales, Internet, and Finance teams.

That means developing the talent already here, recruiting great people, building future leaders, creating healthy accountability, and shaping a culture where people are excited about what they're building, proud of their work, and want to stay and grow.

As we expand, we're looking to grow our current team of eight toward 12-14 exceptional people, and beyond. People who love where they work, take pride in how they treat clients, and keep getting better at what they do.

Your job isn't simply to manage the team. It's to multiply its capability.

Elevate the Client Experience

You’ll continually improve how clients experience Maverick, from their first inquiry through delivery, follow-up, and the relationship that leads to their next vehicle.

You’ll ask:

• Where are we creating friction?
• How can we make this easier and more human?
• How do we build deeper client relationships from here?

Then you’ll turn those answers into better processes, training, tools, and behaviors the team can consistently execute.

The goal isn’t simply, "I’d buy here again." It's: "I’d never buy anywhere else, and I'm telling my friends about this place."

Develop People Through Coaching

This is a coaching-heavy leadership role.

You’ll work one-on-one with team members, lead training, develop leaders, coach performance, and help people become more capable and successful.

The coaching goes well beyond traditional sales techniques. You’ll help people communicate better, manage priorities, follow through consistently, and build deeper, long-lasting client relationships.

We’re looking for an exceptional teacher and coach who knows how to challenge, encourage, and inspire people to grow and do their best work.

Turn Strategy Into Execution

As a member of Maverick’s Leadership Team, you’ll help shape company strategy, annual and quarterly priorities, and the future direction of the business.

But strategy only matters when it becomes execution.

You’ll translate big-picture decisions into what your leaders and team members need to accomplish this quarter, this week, and today. Then you’ll establish priorities, build processes, delegate effectively, follow through, and make sure the important things actually get done.

You’ll also lead Sales as part of the larger Maverick organization, not as a department behind its own walls. You’ll work closely with other leaders to solve problems across the entire client and vehicle journey, without creating silos or optimizing one department at the expense of another.

Study Performance. Keep Improving.

You’ll dig into lead response, conversion, follow-up, profitability, individual performance, and especially the strength of the relationships we’re building with clients over time.

You’ll work on how we stay connected after the sale, give clients compelling reasons to come back, and create experiences they can’t help telling others about.

If you naturally ask "Is there a better way?" and have the discipline to actually build that better way, you're the kind of leader we're looking for.

What This Role Is Not

This isn't a traditional GSM role centered on desking deals or managing transactions.

We have leaders handling much of the day-to-day deal flow, trades, financing, and sales execution. You'll understand every part of the operation and be willing to jump in when needed, but your highest-value work is proactive: developing people, improving systems, strengthening the client experience, and building an organization that can scale well beyond today's volume.

What Success Looks Like

Growth is absolutely part of this opportunity, but success isn't simply more sales or higher gross.

With a relatively small Sales Team, Maverick has already reached 135 vehicles sold in a month. Now we’re working to sustain that volume and build toward 200+. Getting there isn’t about simply adding inventory or pushing harder to close deals. It’s about building the team, leadership, systems, and client relationships capable of supporting that growth.

And we believe the strongest path to that growth is through real client relationships. We want a growing share of Maverick’s business to come from people who loved their experience, choose to come back, and confidently send their friends and family to us.

Those relationships become the primary engine of Maverick’s growth.

You’ll know you’re succeeding when:

• Great people are joining, growing, and choosing to build their careers here
• Leaders are developing, and the team becomes increasingly capable without everything depending on you
• The client experience gets better as the business scales, rather than being diluted by growth
• More of Maverick’s growth comes from clients who return, stay connected, and bring others with them
• Sales, Internet, and Finance operate as one connected team, and Sales works cohesively with the rest of the company
• Expectations are clear, accountability is healthy, and recurring problems get solved at the root
• Conversion, profitability, and sales volume grow sustainably

Who We’re Looking For

We're looking for an inspiring team builder and coach who’s also a strong strategist and operator.

You should bring:

• A proven track record of building and leading successful sales teams. We care more about what you've accomplished than how many years you've spent in the industry.
• Exceptional coaching, teaching, and people-development ability, including developing other leaders
• Strategic thinking across sales, process, training, organizational development, and client experience
• Strong analytical instincts and the ability to turn data, observation, and feedback into better performance
• Exceptional organization, prioritization, and follow-through
• Strong communication and emotional intelligence, with the ability to balance care, accountability, and results

If your ideal role is running the traditional GSM playbook, this isn’t it.

Compensation & Benefits

The real benefit here is the challenge and opportunity to do things different, with a company and people that don't just support it, we're excited about it. But we've got some of the other basic benefits covered too:

• Base salary + performance compensation
• Health benefits
• 401(k)
• Paid time off
• Key role on Maverick's Leadership Team
• Significant influence over the growth and direction of Maverick's Sales organization

Ready to Build What’s Next?

If you love people, coaching, strategy, client experience, and the challenge of building something better, we'd love to hear from you.