General Sales Manager - Automotive

Maverick Car Company; Boise (ID); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Base salary + performance compensation

401(k)

Paid time off

Leadership development and growth

Job summary

Maverick Car Company in Boise, Idaho is seeking a General Sales Manager to architect the client experience and build a capable team. You’ll lead the Sales, Internet, and Finance groups and serve on the Leadership Team, guiding culture, process, and daily client interactions.

You will develop talent, execute strategy, and drive sustainable growth while maintaining Maverick’s distinctive, people‑focused experience for every client who walks through the door.

Qualifications

• Proven track record building and leading sales teams.
• Strong coaching and teaching ability.
• Progressive leadership and management experience.
• Strategic thinking around sales, process, training, and client experience.
• Exceptional organization and time management.

Responsibilities

• Build, lead, and develop high‑performing Sales, Internet, and Finance teams.
• Develop existing talent, recruit great people, create accountability, and help team members build careers.
• Turn strategy into execution with clear priorities, processes, and daily actions within the Sales Team.
• Coach performance, train leaders, and help people improve sales skills and client relationships.
• Shape company strategy, annual and quarterly priorities, and the future direction of Maverick.
• Scale operations while preserving the exceptional client experience Maverick is known for.

Skills

Team building

Coaching

Leadership

Sales leadership

Client experience

Tools

CRM systems

Job description

Boise, United States | Posted on 08/18/2026

Build the Team. Architect the Experience. Drive What’s Next.

Why Maverick?

Maverick Car Company is building a different kind of automotive business.

We believe buying a vehicle can be a genuinely great experience; not because we've made the traditional dealership experience slightly better, but because we've re-designed the experience around people, relationships, and trust.

That starts with building an exceptional team, creating processes that make it easy to do the right thing, and developing relationships that extend well beyond the day a vehicle is purchased.

We're looking for a General Sales Manager who can help architect that experience while building the team and systems capable of delivering it consistently.

This role leads the Sales, Internet, and Finance teams and serves as a key member of our Leadership Team.

Your Purpose

This role is about much more than hitting a monthly sales number.

You're responsible for creating the talented team, disciplined systems, intentional culture, and remarkable client experience that make Maverick what it is and make great results repeatable.

You’ll think strategically about where Maverick is going and what the team will need to get there, but you’ll also be deeply involved in the day‑to‑day development of the people making it happen.

You might spend one morning working through a quarterly strategy and the afternoon coaching a Client Advisor, developing a Finance Manager, or redesigning a process that’s creating friction for clients.

You need to love both sides of that equation.

The job isn’t to do everything yourself. It's to build a team that gets better, stronger, and more capable because you're there.

What This Role Is Really About

Build an Exceptional Team

Build, lead, and develop high‑performing Sales, Internet, and Finance teams .

Develop existing talent, recruit great people, create accountability, and help team members build meaningful careers.

We're looking to grow our current team of 8 toward 12–14 exceptional people who love where they work and are proud of how they treat clients.

Architect the Client Experience

The client experience is one of the primary reasons this role exists.

You’ll continuously design and improve how clients experience Maverick from their first inquiry through delivery and building the relationship until its time for their next ride.

You’ll ask: Where are we creating friction? How can we make this easier? How can we make this more human? How do we build deep client relationships from here?

Then you’ll turn those answers into processes, training, and behaviors the team can consistently execute.

The goal isn’t simply, “I’d never buy anywhere else and I’m telling my friends about this place.”

Develop People Through Coaching

This is a coaching‑heavy leadership role.

You’ll work one‑on‑one with team members, lead training, develop leaders, coach performance, and help people improve their sales skills, communication, time management, follow‑up, and relationship‑building.

We’re looking for a master teacher and coach who genuinely enjoys helping people become better.

Turn Strategy Into Execution

As a member of the Leadership Team, you’ll help shape company strategy, annual and quarterly priorities, and the future direction of Maverick.

But strategy only matters when it becomes execution.

You’ll be expected to translate big‑picture decisions into clear priorities, processes, expectations, and daily action within the Sales Team.

Keep Improving

We’re not looking for someone to maintain the status quo.

You’ll use data, client feedback, team feedback, and observation to identify what’s working, what’s not, and what we can do better.

If you naturally ask “Is there a better way?” and then have the discipline to build it, you’ll fit well here.

What Success Looks Like

Success isn’t simply a bigger sales number but growth is absolutely part of the opportunity.

With a relatively small Sales Team, Maverick has already reached 135 vehicles sold in a month, and we believe we’re capable of significantly more. We see a path from 135 to 150, 200, and beyond; not by simply asking people to sell more, but by building the talented team, disciplined systems, intentional culture, and remarkable client experience that can support that kind of growth.

The right leader will help us scale without losing what makes Maverick different.

You will know you’re succeeding when:

• Leaders are being developed internally
• Great people are joining, growing, and staying
• The client experience remains exceptional as we scale
• Sales, Internet, and Finance operate as one team
• Processes make it easier to do the right thing
• Conversion, profitability, repeat, and referral business improve
• Sales volume grows sustainably without sacrificing the experience
• Accountability exists without creating a fear‑based culture
• Recurring problems are solved instead of repeatedly patched
• The team becomes increasingly capable without everything depending on you

We aren't looking for someone to simply help us sell more cars. We’re looking for someone who can help us build the team and infrastructure that allows us to grow significantly while becoming even better at what we already do.

Your success is ultimately measured by the people, systems, growth, and client experience you build.

Who We're Looking For

We’re looking for a team builder, coach, strategist, and operator.

You should bring:

• A proven track record building and leading successful sales teams
• Strong coaching and teaching ability
• Progressive leadership and management experience
• Strategic thinking around sales, process, training, and client experience
• Exceptional organization and time management
• Strong communication and emotional intelligence
• The ability to balance care, accountability, and results
• A hands‑on leadership style
• A genuine desire to build something better than what already exists in the industry

Base salary + performance compensation

401(k)

Paid time off

Leadership development and growth opportunities

Direct involvement with company leadership

Opportunity to help shape the future of Maverick

This isn't a maintenance job. We're looking for an architect and builder.