Insights Senior Digital Analyst

Tinuiti Inc.; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Senior Digital Analyst, where your expertise in marketing analytics will drive strategic decisions across multiple digital channels. This role offers the chance to work with a talented team in a fully remote environment, focusing on data analysis, campaign performance, and storytelling to deliver impactful insights. Enjoy unlimited PTO, comprehensive healthcare benefits, and a supportive culture that prioritizes personal growth and professional development. Make a meaningful impact in a dynamic industry while enjoying the flexibility of remote work.

Benefits

Unlimited PTO

Healthcare Benefits

Retirement Matching

Mentor Program

Equity Options

Qualifications

• 6+ years of experience in marketing, web, or customer analytics.
• Strong knowledge of SEM, SEO, CRO, Social, and Display channels.

Responsibilities

• Analyze ROI across marketing initiatives and provide actionable insights.
• Generate reports and ensure quality control for data accuracy.

Skills

Marketing Analytics

Data Analysis

Statistical Knowledge

Project Management

Time Management

Storytelling Skills

Tools

Google Analytics

Tableau

Power BI

Attribution Solutions

Job description

Insights Senior Digital Analyst

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

What you’ll be doing:

• Collects data to measure & analyze return-on-investment across several key marketing and business initiatives.
• Perform campaign data analysis to understand the lift & ROI associated with each program to aid in the development of future strategies.
• Provide recommendations on analytical methodologies and frameworks to be used for various analytical projects.
• Work with cross-functional teams on the daily execution of analytics projects & initiatives.
• Generate reports, documentation and insights as part of the analysis process. Produce expected performance measures including lifts, efficiencies, and other measures.
• Implement appropriate quality control procedures for analysis, reporting and data visualization for accuracy.
• Support the building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.) that enable analytics to support the strategic goals of the Company.
• Review, analyze and present qualitative and quantitative analysis and data to internal and external customers.
• Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty.
• Leverage story-telling skills to deliver insights that are clear, concise and useful.

Requirements:

• 6+ years of marketing, web, or customer analytics experience.
• Strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.).
• Experience across various verticals including e-commerce and lead generation.
• Strong analytical skills, with a foundational knowledge of statistics and quantitative methods.
• Experience working with and using Google Analytics and attribution solutions.
• Experience with an enterprise BI platform like Tableau, Power BI, or Sigma.
• Effective time management and project management skills.

FLSA Classification: Exempt

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.

Retirement: Match up to 4% of your contributions at 100% with immediate vesting.

Perks and Wellness: Fringe, Forma, Thankful giving, Equity.

Learning and Development: Mentor program and more.

Compensation: The hiring salary range for this role is $80,000 - $90,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.